Online Marketing

Set up and use Google Tag Manager

17 Feb 2018 Analytics Blog Online Marketing Knowledge

What is Google Tag Manager (GTM)? How can I use it correctly and what benefits do I get from it? These and other questions are answered here. So that your analytics system is up to date ✅

The best podcasts about online marketing and digital marketing

16 Jul 2017 Blog Marketing Online Marketing Knowledge

Here you can find my podcast 🎧 recommendations on online marketing and digital marketing ✅. And in addition to online marketing podcast topics, there are even more outstanding podcasts to get smarter about business, the start-up scene and digital developments in general. 🎓

Snapchat allows links-social media news

07 Jul 2017 Blog Content Marketing Online Marketing Social Media Knowledge

Last updated on March 13, 2018, 8:53 AMSnapchat now also allows the integration of links in the stories. The brand new function with which Snapchat now (finally) allows the integration of links was recently published. The advertisers and probably all influencers are happy...

Review of ITB 2017 – Travel & Digital Tourism Marketing

20 Mar 2017 Blog Conferences and Events Marketing Online Marketing Social Media Tourism Knowledge

A review of the most informative lectures and topics at the ITB 2017 in Berlin on the subject of digital tourism marketing, travel tech and online marketing

Google Data Studio available in Austria

08 Mar 2017 Analytics Blog Online Marketing Knowledge

Google Data Studio in Austria is available. As of today, the statistics visualization software is also available free of charge for German-speaking countries.

Useful tools for online marketers: monitoring, SEO, content and automation stack

12 Feb 2017 Analytics Blog Content Marketing Design Growth Hacking Marketing Online Marketing SEO Social Media Knowledge

A practical tool stack for online marketers: monitoring, SEO research, content production, analytics, email and automation with a simple selection checklist.

Is WeChat social media? Weixin vs WeChat, age and growth to 2026

23 Jan 2017 Blog China Content Marketing Marketing Online Marketing Social Media Tourism Knowledge

Is WeChat social media? WeChat explained with Weixin vs WeChat, how old WeChat is, user growth to 2026 and the key post-2018 changes.

Digital Marketing in China

15 Jan 2017 Blog China Content Marketing Online Marketing Social Media Tourism Knowledge

How can digital marketing be implemented in China and what should you pay attention to? And who are the big players 🚀 in the market? Which channels make sense and which don't. You can find out more about this topic here ✅

Fifteen Seconds Festival 2016

15 Jun 2016 Blog Conferences and Events Online Marketing

For a long time I thought you always had to go abroad to hear/see really good speakers. But since the Fifteen Seconds Festival began in Graz, these days are over. Off to Graz for the Fifteen Seconds Festival 2016 I would recommend the former Marketing Rockstars Festival to anyone...

Content marketing via influencer marketing

18 Apr 2016 Blog Content Marketing Marketing Online Marketing Social Media Knowledge

How can you integrate influencer marketing well into your content marketing strategy & tips on influencer selection and KPIs to keep an eye on.

Push to Pull - Southpark and Sponsored Content

01 Jan 2016 Blog Content Marketing Online Marketing

The future is clearly from push to pull content. Southpark shows it nicely again. And this is where some online marketing developments come into play.

cinemagraph - The new hype about short moving images

30 Nov 2015 Blog Design Online Marketing Video Knowledge

Cinemagraph is also slowly making its way into Austria. If you're now wondering what a cinemagraph is supposed to be, here's the answer.