Online Marketing
Digital Marketing in China
How can digital marketing be implemented in China and what should you pay attention to? And who are the big players 🚀 in the market? Which channels make sense and which don't. You can find out more about this topic here ✅
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Fifteen Seconds Festival 2016
For a long time I thought you always had to go abroad to hear/see really good speakers. But since the Fifteen Seconds Festival began in Graz, these days are over. Off to Graz for the Fifteen Seconds Festival 2016 I would recommend the former Marketing Rockstars Festival to anyone...
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Content marketing via influencer marketing
How can you integrate influencer marketing well into your content marketing strategy & tips on influencer selection and KPIs to keep an eye on.
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Push to Pull - Southpark and Sponsored Content
The future is clearly from push to pull content. Southpark shows it nicely again. And this is where some online marketing developments come into play.
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cinemagraph - The new hype about short moving images
Cinemagraph is also slowly making its way into Austria. If you're now wondering what a cinemagraph is supposed to be, here's the answer.
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Tourism offers with micro storytelling
South Tyrol Tourism makes people sit up and take notice with a micro storytelling campaign and a call for user-generated content
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The Future of Journalism - Article Series
I recently discovered an exciting series of articles on the topic - the future of journalism. Germany's leading media personalities were interviewed.
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