Marketing

OpenClaw & Agentic AI: Hype vs. Reality for Digital Marketers

03 Mar 2026 AI Blog Growth Hacking Marketing Marketing Automation

A practical reality check: OpenClaw already enables powerful workflow automation, but setup complexity and security discipline decide whether it becomes an asset or a liability.

Marketing vs Sales

26 Sep 2021 Blog Business Development Marketing Knowledge

The war between marketing and sales and what I think is the solution and works for other departments too.

Digitalization for SMEs and the self-employed from a marketing perspective

21 Nov 2018 Blog Marketing Online Marketing Knowledge

What digitalization options are there for EPUs and SMEs and what is the quickest way to update your marketing for marketing automation ✅

The Growth Hacking DIY Guide

24 Sep 2018 Blog Content Marketing Growth Hacking Knowledge Marketing Online Marketing Performance Marketing

Last updated on April 18, 2023, 7:52 PMGrowth Hacking as a do it yourself guide with many tips and tricks Since I’ve been working on the topic of growth hacking for a while now and support companies in setting up a setup for it, I thought it was about time to write a guide for… Continue reading T...

Targeting options in online marketing

14 May 2018 Analytics Blog Marketing Online Marketing Knowledge

How can I address my target group efficiently on the web and what targeting options are there in online marketing? 😳 These and more questions are answered here. And which method and which channel makes sense where exactly ✅

The best podcasts about online marketing and digital marketing

16 Jul 2017 Blog Marketing Online Marketing Knowledge

Here you can find my podcast 🎧 recommendations on online marketing and digital marketing ✅. And in addition to online marketing podcast topics, there are even more outstanding podcasts to get smarter about business, the start-up scene and digital developments in general. 🎓

Review of ITB 2017 – Travel & Digital Tourism Marketing

20 Mar 2017 Blog Conferences and Events Marketing Online Marketing Social Media Tourism Knowledge

A review of the most informative lectures and topics at the ITB 2017 in Berlin on the subject of digital tourism marketing, travel tech and online marketing

Useful tools for online marketers: monitoring, SEO, content and automation stack

12 Feb 2017 Analytics Blog Content Marketing Design Growth Hacking Marketing Online Marketing SEO Social Media Knowledge

A practical tool stack for online marketers: monitoring, SEO research, content production, analytics, email and automation with a simple selection checklist.

Is WeChat social media? Weixin vs WeChat, age and growth to 2026

23 Jan 2017 Blog China Content Marketing Marketing Online Marketing Social Media Tourism Knowledge

Is WeChat social media? WeChat explained with Weixin vs WeChat, how old WeChat is, user growth to 2026 and the key post-2018 changes.

Content marketing via influencer marketing

18 Apr 2016 Blog Content Marketing Marketing Online Marketing Social Media Knowledge

How can you integrate influencer marketing well into your content marketing strategy & tips on influencer selection and KPIs to keep an eye on.

Barcamp Graz 2016 - Blogger camp

09 Apr 2016 Blog Conferences and Events Marketing

Last updated on April 18, 2016, 7:56 AMFrom April 22nd to April 24th there will be a big bar camp in Graz at the FH Joanneum that you shouldn't miss. For everyone who has never been to a Barcamp, I thought I would write a little explanation: What is a Barcamp? Barcam...