I’ve been experimenting with ChatGPT since the end of 2022, and of course there are always useful tips in my Bubble on how to use ChatGPT most efficiently in digital marketing. Here is a best-of of tips and tricks for using ChatGPT in digital marketing. ChatGPT for competitor analysis plus Excel preparation To analyze the…
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The best AI marketing tools right now
The Chat GPT hype is here to stay, but there are plenty of other interesting AI tools that can help us in digital marketing. From sound and music generation to help with texting and image processing, everything is there. Here is a good AI tools overview page that is also constantly updated -> futurpedia.io Diffusionbee…
After the Exit – From Scale-up to Corporation – Part 1
If your start-up or scale-up has been sold and is to be integrated into a large corporation (MNC = Multi National Corporation), there are a few things to consider. Here are a few tips and my observations from the post-sale phase. The important things to keep in mind are: Clear communication and transparency for all…
What to consider when migrating a website
5 quick tips on what to consider when migrating your website If you’re thinking of migrating your website, there are some important factors you should consider to make sure the process goes smoothly and your website continues to work well after the migration. Here are some tips you should keep in mind:
What is Marketing Operations or MOps all about
Marketing Operations, or MOps, is a critical function within any organization that is responsible for the planning, execution, and measurement of marketing initiatives. It involves coordinating and aligning various marketing activities to drive business growth and achieve strategic objectives. One of the key roles of MOps is to develop and implement marketing processes and systems…
7 Tips for your CRM Migration
Migrating to a new customer relationship management (CRM) system can be a daunting task, but it can also bring numerous benefits to your business. A well-planned and executed CRM migration can improve efficiency, increase productivity, and provide a better overall customer experience. And one more Tip, which I think is super useful to get a…
Web Summit – Tips – Tricks – Guide
As a Noobie at Web Summit 2022, I set out to note down all the fails and don’ts to avoid and not repeat. So here is my little guide to Web Summit four you. Brief facts: Web Summit is the largest web and tech conference in Europe and this year had over 71,000 attendees and…
What is Marketing Automation
Table of Contents: How does Marketing Automation work? Why do you need Marketing Automation? What is the benefit of marketing automation? What marketing automation tools are there? Conclusion According to Wikipedia, marketing automation is a term that describes software solutions that enable the automation of marketing processes. I would see the term Marketing Automation rather…
Establish and implement growth hacking in your company
Through my years in the growth hacking scene, I was able to observe how the first agencies emerged and tried to carry the methods and the mindset into the corporate world and big companies. Most of the time it didn’t go so well and in my agency work as a Growth Hacking Consultant I also…
Pipedrive – the Start-up Sales Automation CRM
Since I’ve been using Pipedrive a lot lately and think it’s a very good and sensibly designed tool, here’s a brief introduction to this powerful Sales Automation CRM tool. CRMs are a dime a dozen, and tools have been developed for many subareas that actually also integrate a CRM. The same has happened for sales.…