Analytics
Ahrefs Brand Radar + custom AI prompt tracking: how to measure AI visibility without dashboard theatre
Ahrefs Brand Radar and custom AI prompt tracking make AI visibility more measurable. This practical guide shows how to version prompt sets, validate signals with GA4/GSC, and avoid dashboard theatre.
Read more
AI Traffic in GA4 - quick & easy
Make AI traffic visible in GA4 – quickly capture visitors from ChatGPT, Perplexity & Co. AI-based tools such as ChatGPT, Perplexity, Gemini or Copilot change search behavior. Many websites already receive visits via these “AI Discovery” channels, see them in Google Analytics 4 (GA4)...
Read more
Funnels in Digital Marketing
For many years, the concept of funnels has been discussed in marketing, and particularly in digital marketing. But what exactly are these funnels? And how do you set up a funnel, and what is the purpose of all this? In the following paragraphs, I will try to clarify the funnel topic and provide s...
Read more
Conversion Tracking for Facebook Ads
How to create a conversion tracking setup on your website for Facebook Ads with the Google Tag Manager
Read more
Google Analytics Alerts - message whether website is down
A quick guide to creating Google Analytics Alerts 🙌 . Website downtime, traffic drops and 404 increases as an email alert.
Read more
Track Drift Chat with Google Tag Manager
A tutorial on event tracking of the popular Drift Chat using Google Tag Manager. This makes conversion tracking from Drift in Google Analytics possible ✅
Read more
Targeting options in online marketing
How can I address my target group efficiently on the web and what targeting options are there in online marketing? 😳 These and more questions are answered here. And which method and which channel makes sense where exactly ✅
Read more
Measure scroll depth with Google Tag Manager
Measuring scroll depth with Google Tag Manager. Here you will get short instructions on how you can integrate a scroll depth measurement on your website using GTM ✅ Activate variables, define triggers and link them to the Google Analytics tag and you're done.
Read more
Measure scroll depth with Google Tag Manager
A detailed tutorial how to setup the page scroll depth measurement via Google Tag Manager on your website pages.
Read more
Google Tag Manager - Event and Conversion Tracking
A tutorial to set up your complete Google Tag Manager Conversion Tracking and measuring it with Google Analytics goals
Read more
Install Google Tag Manager in WordPress
A quick guide 🚀 on how to install Google Tag Manager in Wordpress 😎. Using the plugin method ✅ or manually by changing the header.php file using the editor 💻
Read more
Install Google Tag Manager in Wordpress
A tutorial how to install Google Tag Manager on your Wordpress Webseite. Manual way or with plugins to help out
Read more