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OpenClaw Setup: Old Computer vs. VPS (How to Start Securely)
How to choose the right OpenClaw runtime: old machine or VPS? Security baseline, session architecture, and practical setup steps for stable operations.
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OpenClaw & Agentic AI: Hype vs. Reality for Digital Marketers
A practical reality check: OpenClaw already enables powerful workflow automation, but setup complexity and security discipline decide whether it becomes an asset or a liability.
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AI Traffic in GA4 - quick & easy
Make AI traffic visible in GA4 – quickly capture visitors from ChatGPT, Perplexity & Co. AI-based tools such as ChatGPT, Perplexity, Gemini or Copilot change search behavior. Many websites already receive visits via these “AI Discovery” channels, see them in Google Analytics 4 (GA4)...
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Your own graphics agency with ChatGPT5: This is how you build a CustomGPT in your brand's CI/CD
Find out how you can set up your own internal graphics agency with ChatGPT5 & image generation – CI-compliant, efficient and perfect for start-ups.
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ChatGPT and personalization: How to set the perfect setting and benefit from it
Why personalization is becoming increasingly important at ChatGPT Artificial intelligence is no longer just a practical tool, but a daily companion in work and private life. ChatGPT in particular has gained popularity in recent months. But as versatile as the tool is – most...
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ChatGPT-5 at a glance: What's new and which prompts work better now
ChatGPT-5 at a glance: What's new, how it differs from ChatGPT-4 and which prompts work better now
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AI video generators in 2026: which tools are useful for product launches and social ads?
A practical comparison of AI video generators for product launches, social ads, teasers and demo clips, with workflow tips and tool selection criteria.
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Image creation with ChatGPT: Danger for advertising agencies or opportunity for innovation?
Last updated on October 2, 2025, 2:06 PMDo you know that feeling when you suddenly feel like your entire business model could be at risk? That's what many advertising agencies are feeling right now since ChatGPT-4o came around the corner with image generation. In this article I'll show you: What can
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Snapchat Specs: How the new smart glasses will change your marketing
Do you know the feeling when you have a cool scene in front of you, but your smartphone is in the way? With Snapchat's new smart glasses, the Specs, that could soon be history. In this article I'll show you how to use the specs for content creation, AR marketing and user retention - practically...
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AI developments for digital marketing in 2025: This is coming to us
Welcome to our latest blog post! If you are interested in future-oriented digital marketing, then you have come to the right place. Today we take a look at the most exciting developments in artificial intelligence that will revolutionize our marketing in 2025. What...
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The best AI Image Generator Tools
What are the best AI Image Generator Tool out there. A quick overview and comparision of Midjourney, Stable Diffusion and DALL-E
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Funnels in Digital Marketing
For many years, the concept of funnels has been discussed in marketing, and particularly in digital marketing. But what exactly are these funnels? And how do you set up a funnel, and what is the purpose of all this? In the following paragraphs, I will try to clarify the funnel topic and provide s...
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