Blog
ChatGPT-5 at a glance: What's new and which prompts work better now
ChatGPT-5 at a glance: What's new, how it differs from ChatGPT-4 and which prompts work better now
cinemagraph - The new hype about short moving images
Cinemagraph is also slowly making its way into Austria. If you're now wondering what a cinemagraph is supposed to be, here's the answer.
Content marketing via influencer marketing
How can you integrate influencer marketing well into your content marketing strategy & tips on influencer selection and KPIs to keep an eye on.
Conversion Tracking for Facebook Ads
How to create a conversion tracking setup on your website for Facebook Ads with the Google Tag Manager
Digital Marketing in China
How can digital marketing be implemented in China and what should you pay attention to? And who are the big players 🚀 in the market? Which channels make sense and which don't. You can find out more about this topic here ✅
Digitalization for SMEs and the self-employed from a marketing perspective
What digitalization options are there for EPUs and SMEs and what is the quickest way to update your marketing for marketing automation ✅
E-Mail Marketing Growth Hacks
What are E-mail Growth Hacks and which ones are the most successful ones
Establish and implement growth hacking in your company
My five cents on how to establish growth hacking in your company as a mindset and what mistakes you should avoid
Establish growth hacking in the company
How can you establish growth hacking in your company long-term and sustainably? Here are my ideas and comments.
Fifteen Seconds Festival 2016
For a long time I thought you always had to go abroad to hear/see really good speakers. But since the Fifteen Seconds Festival began in Graz, these days are over. Off to Graz for the Fifteen Seconds Festival 2016 I would recommend the former Marketing Rockstars Festival to anyone...
Free online courses
Here I am putting together a constantly growing overview that shows free online courses on the subject of online marketing. It's worth stopping by.
Funnels in Digital Marketing
For many years, the concept of funnels has been discussed in marketing, and particularly in digital marketing. But what exactly are these funnels? And how do you set up a funnel, and what is the purpose of all this? In the following paragraphs, I will try to clarify the funnel topic and provide s...