Google Tag Manager – Event and Conversion Tracking Conversion tracking is a cornerstone of an efficient online marketing setup. A conversion is a specific action that a user should perform on our website. This can be, for example, signing up for a newsletter, contacting us via a form, clicking on a phone number, or making…
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Install Google Tag Manager in WordPress
A tutorial how you can quickly install the Google Tag Manager in WordPress As so often in WordPress there are 2 variants. The manual variant where you have to attack and change certain WordPress files, and the “plugin method” to install the Google Tag Manager in WordPress. The advantages of the Google Tag Manager (GTM)…