Analytics

OpenClaw & Agentic AI: Hype vs. Reality for Digital Marketers

03 Mar 2026 AI Blog Growth Hacking Marketing Marketing Automation

A practical reality check: OpenClaw already enables powerful workflow automation, but setup complexity and security discipline decide whether it becomes an asset or a liability.

AI Traffic in GA4 - quick & easy

19 Oct 2025 AI Analytics Blog Knowledge Knowledge

Make AI traffic visible in GA4 – quickly capture visitors from ChatGPT, Perplexity & Co. AI-based tools such as ChatGPT, Perplexity, Gemini or Copilot change search behavior. Many websites already receive visits via these “AI Discovery” channels, see them in Google Analytics 4 (GA4)...

Measure scroll depth with Google Tag Manager

26 Apr 2018 Analytics Blog Content Marketing Growth Hacking Online Marketing Knowledge

Measuring scroll depth with Google Tag Manager. Here you will get short instructions on how you can integrate a scroll depth measurement on your website using GTM ✅ Activate variables, define triggers and link them to the Google Analytics tag and you're done.

Install Google Tag Manager in WordPress

04 Mar 2018 Analytics Blog Growth Hacking Online Marketing

A quick guide 🚀 on how to install Google Tag Manager in Wordpress 😎. Using the plugin method ✅ or manually by changing the header.php file using the editor 💻

Set up and use Google Tag Manager

17 Feb 2018 Analytics Blog Online Marketing Knowledge

What is Google Tag Manager (GTM)? How can I use it correctly and what benefits do I get from it? These and other questions are answered here. So that your analytics system is up to date ✅

Useful tools for online marketers: monitoring, SEO, content and automation stack

12 Feb 2017 Analytics Blog Content Marketing Design Growth Hacking Marketing Online Marketing SEO Social Media Knowledge

A practical tool stack for online marketers: monitoring, SEO research, content production, analytics, email and automation with a simple selection checklist.