Analytics
OpenClaw & Agentic AI: Hype vs. Reality for Digital Marketers
A practical reality check: OpenClaw already enables powerful workflow automation, but setup complexity and security discipline decide whether it becomes an asset or a liability.
AI Traffic in GA4 - quick & easy
Make AI traffic visible in GA4 – quickly capture visitors from ChatGPT, Perplexity & Co. AI-based tools such as ChatGPT, Perplexity, Gemini or Copilot change search behavior. Many websites already receive visits via these “AI Discovery” channels, see them in Google Analytics 4 (GA4)...
Measure scroll depth with Google Tag Manager
Measuring scroll depth with Google Tag Manager. Here you will get short instructions on how you can integrate a scroll depth measurement on your website using GTM ✅ Activate variables, define triggers and link them to the Google Analytics tag and you're done.
Install Google Tag Manager in WordPress
A quick guide 🚀 on how to install Google Tag Manager in Wordpress 😎. Using the plugin method ✅ or manually by changing the header.php file using the editor 💻
Set up and use Google Tag Manager
What is Google Tag Manager (GTM)? How can I use it correctly and what benefits do I get from it? These and other questions are answered here. So that your analytics system is up to date ✅
Useful tools for online marketers
A collection of tools for online marketers, web workers, startups and everyone who has to do with the Internet.