AI
AI in Google Ads accounts: what changed in the last 5 years — and what marketers should do now
Google Ads has moved from manual account control to AI-led campaign systems. This guide explains what changed over the last five years, what is possible now, and where the risks are.
Read more
OpenClaw vs. Hermes Agent: Auto-updates, marketing workflows and the practical differences
OpenClaw vs. Hermes Agent in practice: the key differences around auto-updates, Telegram, memory, cron jobs, marketing automation and day-two operations.
Read more
The AI agent landscape is finally making sense
AI agents are not one category. Here is how to choose between Manus, Zapier, n8n and Claude Code without wasting a week on the wrong tool.
Read more
OpenClaw Setup Guide: AGENTS.md first, then skills, memory and automations
The detailed practical guide for a stable OpenClaw setup: AGENTS.md as the foundation, clear file roles, two config layers, memory hygiene, header skills and secrets.
Read more
What is a harness? Run OpenClaw agents stably
What is an AI harness really? A practical comparison between Codex/Claude Code, OpenClaw and Hermes — including why stability after updates often matters more than flashy features.
Read more
Avoid token eaters: The right memory setup for OpenClaw (with a concrete setup plan)
openclaw and the perfect memory setup
Read more
OpenClaw Setup: Old Computer vs. VPS (How to Start Securely)
How to choose the right OpenClaw runtime: old machine or VPS? Security baseline, session architecture, and practical setup steps for stable operations.
Read more
OpenClaw & Agentic AI: Hype vs. Reality for Digital Marketers
A practical reality check: OpenClaw already enables powerful workflow automation, but setup complexity and security discipline decide whether it becomes an asset or a liability.
Read more
AI Traffic in GA4 - quick & easy
Make AI traffic visible in GA4 – quickly capture visitors from ChatGPT, Perplexity & Co. AI-based tools such as ChatGPT, Perplexity, Gemini or Copilot change search behavior. Many websites already receive visits via these “AI Discovery” channels, see them in Google Analytics 4 (GA4)...
Read more
Your own graphics agency with ChatGPT5: This is how you build a CustomGPT in your brand's CI/CD
Find out how you can set up your own internal graphics agency with ChatGPT5 & image generation – CI-compliant, efficient and perfect for start-ups.
Read more
ChatGPT and personalization: How to set the perfect setting and benefit from it
Why personalization is becoming increasingly important at ChatGPT Artificial intelligence is no longer just a practical tool, but a daily companion in work and private life. ChatGPT in particular has gained popularity in recent months. But as versatile as the tool is – most...
Read more
ChatGPT-5 at a glance: What's new and which prompts work better now
ChatGPT-5 at a glance: What's new, how it differs from ChatGPT-4 and which prompts work better now
Read more