Conversion Tracking
Google Ads AI Max for Search campaigns: opportunities, risks, and a practical test checklist
Google Ads AI Max adds AI-powered matching, text customization, and final URL expansion to Search campaigns. This guide shows how to test it without handing your budget to a black box.
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Wienerberger AG - Conversion Tracking Setup
For Wienerberger AG, I was able to analyze the analytics system, implement a conversion tracking system and optimize the evaluation display using dashboards.
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We are Developers - Conversion Tracking Setup and Performance Marketing
I was able to implement the following for We Are Developers: Conversion tracking setup and development of a performance marketing strategy including implementation.
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Track Drift Chat with Google Tag Manager
A tutorial on event tracking of the popular Drift Chat using Google Tag Manager. This makes conversion tracking from Drift in Google Analytics possible ✅
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Set up and use Google Tag Manager
What is Google Tag Manager (GTM)? How can I use it correctly and what benefits do I get from it? These and other questions are answered here. So that your analytics system is up to date ✅
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