Knowledge
AI Traffic in GA4 - quick & easy
Make AI traffic visible in GA4 – quickly capture visitors from ChatGPT, Perplexity & Co. AI-based tools such as ChatGPT, Perplexity, Gemini or Copilot change search behavior. Many websites already receive visits via these “AI Discovery” channels, see them in Google Analytics 4 (GA4)...
ChatGPT and personalization: How to set the perfect setting and benefit from it
Why personalization is becoming increasingly important at ChatGPT Artificial intelligence is no longer just a practical tool, but a daily companion in work and private life. ChatGPT in particular has gained popularity in recent months. But as versatile as the tool is – most...
ChatGPT-5 at a glance: What's new and which prompts work better now
ChatGPT-5 at a glance: What's new, how it differs from ChatGPT-4 and which prompts work better now
Funnels in Digital Marketing
For many years, the concept of funnels has been discussed in marketing, and particularly in digital marketing. But what exactly are these funnels? And how do you set up a funnel, and what is the purpose of all this? In the following paragraphs, I will try to clarify the funnel topic and provide s...
Best of ChatGPT Tips for Marketing
Last updated on April 3, 2023, 10:47 AM The Prompt Libraries and useful ChatGPT Prompts for free ChatGPT for competitor analysis plus Excel preparation Implement ChatGPT in Google Sheets Browser Extensions using ChatGPT ChatGPT for SEO LinkedIn Posts by ChatGPT ChatGPT for Google Ads – PPC E-Comm...
The best AI marketing tools right now
Last updated on January 14, 2023, 11:16 PMThe Chat GPT hype is here to stay, but there are plenty of other interesting AI tools that can help us in digital marketing. From sound and music generation to help with texting and image processing, everything is there. Here is a good AI tools overview p...
What to consider when migrating a website
Last updated on January 14, 2023, 10:52 PM5 quick tips on what to consider when migrating your website If you’re thinking of migrating your website, there are some important factors you should consider to make sure the process goes smoothly and your website continues to work well after the migrat...
Establish and implement growth hacking in your company
My five cents on how to establish growth hacking in your company as a mindset and what mistakes you should avoid
Wordpress Hosting and Webspace
Last updated on November 1, 2021, 12:16 AMSince WordPress has been the most used CMS (Content Management System) for quite some time now, the number of specialized web space providers is increasing daily. From this multitude it is difficult to separate the wheat from the chaff and to find inexpen...
Instagram Stories and the best Apps with templates
Best Instagram Story apps with templates: Unfold, Canva, InShot, CutStory, and Design Kit — plus practical tips for better visual storytelling.
The Growth Hacking DIY Guide
Last updated on April 18, 2023, 7:52 PMGrowth Hacking as a do it yourself guide with many tips and tricks Since I’ve been working on the topic of growth hacking for a while now and support companies in setting up a setup for it, I thought it was about time to write a guide for… Continue reading T...
Measure scroll depth with Google Tag Manager
A detailed tutorial how to setup the page scroll depth measurement via Google Tag Manager on your website pages.