Performance Marketing
Funnels in Digital Marketing
For many years, the concept of funnels has been discussed in marketing, and particularly in digital marketing. But what exactly are these funnels? And how do you set up a funnel, and what is the purpose of all this? In the following paragraphs, I will try to clarify the funnel topic and provide s...
Conversion Tracking for Facebook Ads
How to create a conversion tracking setup on your website for Facebook Ads with the Google Tag Manager
Bots, false clicks and online marketing fraud
Bots, false clicks and scams in online marketing briefly explained 😳. And my ideas to exclude these fake views and clicks in your campaigns ✅
The Growth Hacking DIY Guide
Last updated on April 18, 2023, 7:52 PMGrowth Hacking as a do it yourself guide with many tips and tricks Since I’ve been working on the topic of growth hacking for a while now and support companies in setting up a setup for it, I thought it was about time to write a guide for… Continue reading T...
Google Tag Manager - Event and Conversion Tracking
A tutorial to set up your complete Google Tag Manager Conversion Tracking and measuring it with Google Analytics goals