Online Marketing
Snapchat allows links-social media news
Last updated on March 13, 2018, 8:53 AMSnapchat now also allows the integration of links in the stories. The brand new function with which Snapchat now (finally) allows the integration of links was recently published. The advertisers and probably all influencers are happy...
Review of ITB 2017 – Travel & Digital Tourism Marketing
A review of the most informative lectures and topics at the ITB 2017 in Berlin on the subject of digital tourism marketing, travel tech and online marketing
Google Data Studio available in Austria
Google Data Studio in Austria is available. As of today, the statistics visualization software is also available free of charge for German-speaking countries.
Useful tools for online marketers
A collection of tools for online marketers, web workers, startups and everyone who has to do with the Internet.
The rise of WeChat - social media platform in China
WeChat is undisputedly the largest social media platform in China. But how did this come about and what were the milestones in development. More about that here.
Digital Marketing in China
How can digital marketing be implemented in China and what should you pay attention to? And who are the big players 🚀 in the market? Which channels make sense and which don't. You can find out more about this topic here ✅
Fifteen Seconds Festival 2016
For a long time I thought you always had to go abroad to hear/see really good speakers. But since the Fifteen Seconds Festival began in Graz, these days are over. Off to Graz for the Fifteen Seconds Festival 2016 I would recommend the former Marketing Rockstars Festival to anyone...
Content marketing via influencer marketing
How can you integrate influencer marketing well into your content marketing strategy & tips on influencer selection and KPIs to keep an eye on.
Push to Pull - Southpark and Sponsored Content
The future is clearly from push to pull content. Southpark shows it nicely again. And this is where some online marketing developments come into play.
cinemagraph - The new hype about short moving images
Cinemagraph is also slowly making its way into Austria. If you're now wondering what a cinemagraph is supposed to be, here's the answer.
Tourism offers with micro storytelling
South Tyrol Tourism makes people sit up and take notice with a micro storytelling campaign and a call for user-generated content
The Future of Journalism - Article Series
I recently discovered an exciting series of articles on the topic - the future of journalism. Germany's leading media personalities were interviewed.