Marketing
OpenClaw & Agentic AI: Hype vs. Reality for Digital Marketers
A practical reality check: OpenClaw already enables powerful workflow automation, but setup complexity and security discipline decide whether it becomes an asset or a liability.
Marketing vs Sales
The war between marketing and sales and what I think is the solution and works for other departments too.
Marketing Automation with Zapier
A quick overview what Zapier is and how Zapier can be used for Marketing Automation with some common examples
Digitalization for SMEs and the self-employed from a marketing perspective
What digitalization options are there for EPUs and SMEs and what is the quickest way to update your marketing for marketing automation ✅
The Growth Hacking DIY Guide
Last updated on April 18, 2023, 7:52 PMGrowth Hacking as a do it yourself guide with many tips and tricks Since I’ve been working on the topic of growth hacking for a while now and support companies in setting up a setup for it, I thought it was about time to write a guide for… Continue reading T...
Targeting options in online marketing
How can I address my target group efficiently on the web and what targeting options are there in online marketing? 😳 These and more questions are answered here. And which method and which channel makes sense where exactly ✅
The best podcasts about online marketing and digital marketing
Here you can find my podcast 🎧 recommendations on online marketing and digital marketing ✅. And in addition to online marketing podcast topics, there are even more outstanding podcasts to get smarter about business, the start-up scene and digital developments in general. 🎓
Review of ITB 2017 – Travel & Digital Tourism Marketing
A review of the most informative lectures and topics at the ITB 2017 in Berlin on the subject of digital tourism marketing, travel tech and online marketing
Useful tools for online marketers
A collection of tools for online marketers, web workers, startups and everyone who has to do with the Internet.
The rise of WeChat - social media platform in China
WeChat is undisputedly the largest social media platform in China. But how did this come about and what were the milestones in development. More about that here.
Content marketing via influencer marketing
How can you integrate influencer marketing well into your content marketing strategy & tips on influencer selection and KPIs to keep an eye on.
Barcamp Graz 2016 - Blogger camp
Last updated on April 18, 2016, 7:56 AMFrom April 22nd to April 24th there will be a big bar camp in Graz at the FH Joanneum that you shouldn't miss. For everyone who has never been to a Barcamp, I thought I would write a little explanation: What is a Barcamp? Barcam...