Knowledge

Measure scroll depth with Google Tag Manager

26 Apr 2018 Analytics Blog Content Marketing Growth Hacking Online Marketing Knowledge

Measuring scroll depth with Google Tag Manager. Here you will get short instructions on how you can integrate a scroll depth measurement on your website using GTM ✅ Activate variables, define triggers and link them to the Google Analytics tag and you're done.

Measure scroll depth with Google Tag Manager

26 Apr 2018 Analytics Blog Content Marketing Growth Hacking knowledge Online Marketing

A detailed tutorial how to setup the page scroll depth measurement via Google Tag Manager on your website pages.

Google Tag Manager - Event and Conversion Tracking

10 Apr 2018 Analytics Blog Knowledge Online Marketing Performance Marketing

A tutorial to set up your complete Google Tag Manager Conversion Tracking and measuring it with Google Analytics goals

SEO Basics - Onpage Optimization

25 Mar 2018 Blog Content Marketing Online Marketing SEO Knowledge

The most important SEO basics for on-page optimization presented briefly and to the point ✅ Because a little search engine optimization is always possible and even with very simple means 😎 So quickly get the information here and get started right away 🚀 and climb up into the search engine results.

Set up and use Google Tag Manager

17 Feb 2018 Analytics Blog Online Marketing Knowledge

What is Google Tag Manager (GTM)? How can I use it correctly and what benefits do I get from it? These and other questions are answered here. So that your analytics system is up to date ✅

The best podcasts about online marketing and digital marketing

16 Jul 2017 Blog Marketing Online Marketing Knowledge

Here you can find my podcast 🎧 recommendations on online marketing and digital marketing ✅. And in addition to online marketing podcast topics, there are even more outstanding podcasts to get smarter about business, the start-up scene and digital developments in general. 🎓

Snapchat allows links-social media news

07 Jul 2017 Blog Content Marketing Online Marketing Social Media Knowledge

Last updated on March 13, 2018, 8:53 AMSnapchat now also allows the integration of links in the stories. The brand new function with which Snapchat now (finally) allows the integration of links was recently published. The advertisers and probably all influencers are happy...

Review of ITB 2017 – Travel & Digital Tourism Marketing

20 Mar 2017 Blog Conferences and Events Marketing Online Marketing Social Media Tourism Knowledge

A review of the most informative lectures and topics at the ITB 2017 in Berlin on the subject of digital tourism marketing, travel tech and online marketing

Google Data Studio available in Austria

08 Mar 2017 Analytics Blog Online Marketing Knowledge

Google Data Studio in Austria is available. As of today, the statistics visualization software is also available free of charge for German-speaking countries.

Useful tools for online marketers: monitoring, SEO, content and automation stack

12 Feb 2017 Analytics Blog Content Marketing Design Growth Hacking Marketing Online Marketing SEO Social Media Knowledge

A practical tool stack for online marketers: monitoring, SEO research, content production, analytics, email and automation with a simple selection checklist.

Is WeChat social media? Weixin vs WeChat, age and growth to 2026

23 Jan 2017 Blog China Content Marketing Marketing Online Marketing Social Media Tourism Knowledge

Is WeChat social media? WeChat explained with Weixin vs WeChat, how old WeChat is, user growth to 2026 and the key post-2018 changes.

Digital Marketing in China

15 Jan 2017 Blog China Content Marketing Online Marketing Social Media Tourism Knowledge

How can digital marketing be implemented in China and what should you pay attention to? And who are the big players 🚀 in the market? Which channels make sense and which don't. You can find out more about this topic here ✅