Blog
Set up and use Google Tag Manager
What is Google Tag Manager (GTM)? How can I use it correctly and what benefits do I get from it? These and other questions are answered here. So that your analytics system is up to date ✅
The best podcasts about online marketing and digital marketing
Here you can find my podcast 🎧 recommendations on online marketing and digital marketing ✅. And in addition to online marketing podcast topics, there are even more outstanding podcasts to get smarter about business, the start-up scene and digital developments in general. 🎓
Snapchat allows links-social media news
Last updated on March 13, 2018, 8:53 AMSnapchat now also allows the integration of links in the stories. The brand new function with which Snapchat now (finally) allows the integration of links was recently published. The advertisers and probably all influencers are happy...
Review of ITB 2017 – Travel & Digital Tourism Marketing
A review of the most informative lectures and topics at the ITB 2017 in Berlin on the subject of digital tourism marketing, travel tech and online marketing
Google Data Studio available in Austria
Google Data Studio in Austria is available. As of today, the statistics visualization software is also available free of charge for German-speaking countries.
Useful tools for online marketers
A collection of tools for online marketers, web workers, startups and everyone who has to do with the Internet.
The rise of WeChat - social media platform in China
WeChat is undisputedly the largest social media platform in China. But how did this come about and what were the milestones in development. More about that here.
Digital Marketing in China
How can digital marketing be implemented in China and what should you pay attention to? And who are the big players 🚀 in the market? Which channels make sense and which don't. You can find out more about this topic here ✅
Castlecamp Tourism Barcamp Kaprun 2016 - Review
Castlecamp Kaprun 2016 review with many interesting links and an overview of the topics the tourism industry is currently dealing with in online marketing.
Tourism Castlecamp 2016 in Kaprun
This year I finally did it. Back when I was advertising Austria, I really wanted to visit the Tourismus Barcamp in Kaprun aka Castlecamp, but somehow it never happened. And since I've been working more in tourism again recently, it was high time I...
Fifteen Seconds Festival 2016
For a long time I thought you always had to go abroad to hear/see really good speakers. But since the Fifteen Seconds Festival began in Graz, these days are over. Off to Graz for the Fifteen Seconds Festival 2016 I would recommend the former Marketing Rockstars Festival to anyone...
Content marketing via influencer marketing
How can you integrate influencer marketing well into your content marketing strategy & tips on influencer selection and KPIs to keep an eye on.