Blog
Conversion Tracking for Facebook Ads
How to create a conversion tracking setup on your website for Facebook Ads with the Google Tag Manager
E-Mail Marketing Growth Hacks
What are E-mail Growth Hacks and which ones are the most successful ones
Google Analytics Alerts - message whether website is down
A quick guide to creating Google Analytics Alerts 🙌 . Website downtime, traffic drops and 404 increases as an email alert.
Bots, false clicks and online marketing fraud
Bots, false clicks and scams in online marketing briefly explained 😳. And my ideas to exclude these fake views and clicks in your campaigns ✅
Instagram Stories and the best Apps with templates
Best Instagram Story apps with templates: Unfold, Canva, InShot, CutStory, and Design Kit — plus practical tips for better visual storytelling.
Digitalization for SMEs and the self-employed from a marketing perspective
What digitalization options are there for EPUs and SMEs and what is the quickest way to update your marketing for marketing automation ✅
Track Drift Chat with Google Tag Manager
A tutorial on event tracking of the popular Drift Chat using Google Tag Manager. This makes conversion tracking from Drift in Google Analytics possible ✅
The UBER Growth Hack with excuses
Excuse me as a growth hack 🤗? Yes, it does happen, and much more often than you think. Beautifully explained at UBER. But also easy to implement for others ✅
The Growth Hacking DIY Guide
Last updated on April 18, 2023, 7:52 PMGrowth Hacking as a do it yourself guide with many tips and tricks Since I’ve been working on the topic of growth hacking for a while now and support companies in setting up a setup for it, I thought it was about time to write a guide for… Continue reading T...
Targeting options in online marketing
How can I address my target group efficiently on the web and what targeting options are there in online marketing? 😳 These and more questions are answered here. And which method and which channel makes sense where exactly ✅
Measure scroll depth with Google Tag Manager
Measuring scroll depth with Google Tag Manager. Here you will get short instructions on how you can integrate a scroll depth measurement on your website using GTM ✅ Activate variables, define triggers and link them to the Google Analytics tag and you're done.
Measure scroll depth with Google Tag Manager
A detailed tutorial how to setup the page scroll depth measurement via Google Tag Manager on your website pages.