Blog
Tourism offers with micro storytelling
South Tyrol Tourism makes people sit up and take notice with a micro storytelling campaign and a call for user-generated content
Track Drift Chat with Google Tag Manager
A tutorial on event tracking of the popular Drift Chat using Google Tag Manager. This makes conversion tracking from Drift in Google Analytics possible ✅
Ubimet
Services for Ubimet / wetter.tv / Morecast / uwz.at Growth hacking consulting & implementation for the platforms mentioned above. Performance Marketing Optimization
Useful tools for online marketers
A collection of tools for online marketers, web workers, startups and everyone who has to do with the Internet.
We are Developers - Conversion Tracking Setup and Performance Marketing
I was able to implement the following for We Are Developers: Conversion tracking setup and development of a performance marketing strategy including implementation.
Web Summit - Tips - Tricks - Guide
My Tips, Tricks for the Web Summit Conference in Lisboa. A guide for one of the biggest Tech & Web Conferences worldwide
What is a harness? Run OpenClaw agents stably
What is an AI harness really? A practical comparison between Codex/Claude Code, OpenClaw and Hermes — including why stability after updates often matters more than flashy features.
What is ChatGPT and how to use it in Marketing
A short description what ChatGPT is and how to use it best in Marketing to save a lot of time and speed up tasks
What is Marketing Automation
What is Marketing Automation? How does it actually work and what is your benefit if you implement it in your organisation.
What is Marketing Operations or MOps all about
Last updated on April 18, 2023, 7:49 PMMarketing Operations, or MOps, is a critical function within any organization that is responsible for the planning, execution, and measurement of marketing initiatives. It involves coordinating and aligning various marketing activities to drive business grow...
What to consider when migrating a website
Last updated on January 14, 2023, 10:52 PM5 quick tips on what to consider when migrating your website If you’re thinking of migrating your website, there are some important factors you should consider to make sure the process goes smoothly and your website continues to work well after the migrat...
Wienerberger AG - Conversion Tracking Setup
For Wienerberger AG, I was able to analyze the analytics system, implement a conversion tracking system and optimize the evaluation display using dashboards.