Paid Search
AI in Google Ads accounts: what changed in the last 5 years — and what marketers should do now
Google Ads has moved from manual account control to AI-led campaign systems. This guide explains what changed over the last five years, what is possible now, and where the risks are.
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Google Ads AI Max for Search campaigns: opportunities, risks, and a practical test checklist
Google Ads AI Max adds AI-powered matching, text customization, and final URL expansion to Search campaigns. This guide shows how to test it without handing your budget to a black box.
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