Marketing vs Sales

The eternal battle between departments. How marketing and sales departments keep getting in each other’s way and possible solutions. Prozesses & Data flows Depending on the size of the company, the pressure to perform on the department increases and the pressure to outperform each other. In very small companies and startups, the same people usually…

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E-Mail Marketing Growth Hacks

Small and big growth hacks on the topic of email marketing Email marketing is something like the perennial favorite in online marketing. Over the years and decades there have been many ups and downs, but especially with the automation methods of modern email marketing systems there has been a flight of fancy again in recent…

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Instagram Stories and the best Apps with templates

How does this influencer create this cool Insta Story? Inhaltsverzeichnis: Video und der Aufstieg von Instagram StoriesTop 5 Instagram Story AppsUnser Favorit für Instagram Stories: UnfoldCanvaInShot Video EditorCutStory von InstagramA design Kit Video and the rise of Instagram Stories Instagram grows and grows and grows and so does the Instagram Story feature. In addition to…

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The Growth Hacking DIY Guide

Growth Hacking as a do it yourself guide with many tips and tricks Since I’ve been working on the topic of growth hacking for a while now and support companies in setting up a setup for it, I thought it was about time to write a guide for it. Especially for EPUs, startups and small…

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Measure scroll depth with Google Tag Manager

Page Scroll Depth easily measured with Google Tag Manager How much of my site does a user actually look at? Online marketers and website administrators ask themselves this question quite often and the metric “scroll depth” provides answers. Especially with longer one-pager (start) pages or long text pages, measuring scroll depth can provide interesting insights.…

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