Wissen
Marketing Automation with Zapier
A quick overview what Zapier is and how Zapier can be used for Marketing Automation with some common examples
Google Analytics Alerts - message whether website is down
A quick guide to creating Google Analytics Alerts 🙌 . Website downtime, traffic drops and 404 increases as an email alert.
Bots, false clicks and online marketing fraud
Bots, false clicks and scams in online marketing briefly explained 😳. And my ideas to exclude these fake views and clicks in your campaigns ✅
Digitalization for SMEs and the self-employed from a marketing perspective
What digitalization options are there for EPUs and SMEs and what is the quickest way to update your marketing for marketing automation ✅
Targeting options in online marketing
How can I address my target group efficiently on the web and what targeting options are there in online marketing? 😳 These and more questions are answered here. And which method and which channel makes sense where exactly ✅
Measure scroll depth with Google Tag Manager
Measuring scroll depth with Google Tag Manager. Here you will get short instructions on how you can integrate a scroll depth measurement on your website using GTM ✅ Activate variables, define triggers and link them to the Google Analytics tag and you're done.
SEO Basics - Onpage Optimization
The most important SEO basics for on-page optimization presented briefly and to the point ✅ Because a little search engine optimization is always possible and even with very simple means 😎 So quickly get the information here and get started right away 🚀 and climb up into the search engine results.
Set up and use Google Tag Manager
What is Google Tag Manager (GTM)? How can I use it correctly and what benefits do I get from it? These and other questions are answered here. So that your analytics system is up to date ✅
The best podcasts about online marketing and digital marketing
Here you can find my podcast 🎧 recommendations on online marketing and digital marketing ✅. And in addition to online marketing podcast topics, there are even more outstanding podcasts to get smarter about business, the start-up scene and digital developments in general. 🎓
Snapchat allows links-social media news
Last updated on March 13, 2018, 8:53 AMSnapchat now also allows the integration of links in the stories. The brand new function with which Snapchat now (finally) allows the integration of links was recently published. The advertisers and probably all influencers are happy...
Review of ITB 2017 – Travel & Digital Tourism Marketing
A review of the most informative lectures and topics at the ITB 2017 in Berlin on the subject of digital tourism marketing, travel tech and online marketing
Google Data Studio available in Austria
Google Data Studio in Austria is available. As of today, the statistics visualization software is also available free of charge for German-speaking countries.