About me

Florian Bogdan

My career highlights

Here’s some background on me and my work in marketing since 2012. The most up-to-date version is always on LinkedIn 🙂

  • Customer Excellence / Digital Marketing Manager at Amgen (Austria)
  • Growth Marketing Manager at Wüstenrot
  • Team Lead Growth & Marketing Automation at firstbird / Radancy
  • Senior Growth Marketing Manager at firstbird
  • Online Marketing Manager at Wiener Städtische Versicherung (VIG)
  • Founder of freshestweb plus 3+ years of freelance projects as Head of Online Marketing / Growth Hacker / Growth Marketing Manager / Digital Marketing Consultant for clients including WeAreDevelopers, Ubimet, GoStudent, Wienerberger, wikifolio and obono / fiskaly
  • Performance Marketing Specialist at ING-Diba Austria
  • Online Marketing Manager – International Market Management at the Austrian National Tourism Board / Österreich Werbung
  • Consultant Social Media & Digital PR at Digital Affairs
    • worked with clients such as ING-DiBa and Bosch on social media strategy and execution
  • Online Marketing Project Manager at Freie Digitale GmbH
    • worked with clients including Citroën and Wiener Stadtwerke

More details about my education, including DI (FH), marketing studies at WU Vienna and the MBA, are available on LinkedIn.

I also still share interesting links and occasional thoughts on X / Twitter: twitter.com/flowb0

I am a big fan of applying common sense in marketing

With common sense alone, you can often already do very good marketing. Some of the smartest business people simply sat down, thought things through properly and only then built their campaigns or sales efforts.

That is something I think gets neglected a bit too often today. It is also why I like to work through strategy and implementation details closely with clients before execution starts. Since around 2016, I have also been especially enthusiastic about the growth hacking and growth marketing approach because it combines strategy, testing and pragmatic execution in a very practical way.

Creativity in the production of advertising materials & marketing

In recent years I have spent more time on photography and video editing as well. Alongside the music I have been making for a long time, it is a very good creative counterweight. Through my work at the Austrian National Tourism Board and ING-DiBa, I was able to help plan and execute major international campaigns with 5-, 6- and 7-figure media budgets.

That mix of interests eventually turns into music videos and similar experiments like creating soundtracks for short films. Short version: I enjoy the audio, video and photo world a lot, and it fits surprisingly well with digital marketing work.

More details about freshestweb’s clients and implementations

Areas I have covered as an agency include Growth Hacking / Growth Marketing, Digital Strategy, Content Strategy & Content Marketing, Online Marketing, Social Media Strategy, Google Ads / SEA / SEM, Marketing Automation, Performance Marketing and Digital Analytics.