For the up-and-coming startup We Are Developers, which focuses on developer conferences and talent platforms, I was able to set up the conversion tracking setup for their talents platform and start and optimize performance marketing campaigns on Facebook, Google, Reddit, Twitter. In particular:
- Analysis of current performance marketing activities
- Development of a performance marketing strategy and basic structure for paid campaigns
- Implementing the strategy and setting up the campaigns as well as ongoing optimization and evaluation
Link: WeAreDevelopers.com
