https://freshestweb.com/en/tags/smartglasses/ Recent content in Smartglasses on freshestweb Hugo en Sat, 14 Jun 2025 19:14:50 +0000 https://freshestweb.com/en/blog/snapchat-specs-how-the-new-smart-glasses-will-change-your-marketing/ Sat, 14 Jun 2025 19:13:02 +0000 https://freshestweb.com/en/blog/snapchat-specs-how-the-new-smart-glasses-will-change-your-marketing/ <p>Do you know that feeling when you have a cool scene in front of you but your smartphone is in the way? With Snapchat&rsquo;s new smart glasses, the <strong>Specs</strong>, that could soon be history.</p> <p>In this article I&rsquo;ll show you how to use the specs for content creation, AR marketing and user loyalty - practical, efficient and future-proof.</p> <h2 id="table-of-contents">Table of Contents</h2> <ul> <li>Overview: What are the specs?</li> <li>Tech insights: Hardware, AI, AR</li> <li>Application scenarios in marketing</li> <li>Comparison with Meta &amp; Co</li> <li>Conclusion and outlook</li> </ul> <hr> <h2 id="what-are-the-specs">What are the specs?</h2> <p>Snap Inc. will launch its first full-fledged AR smart glass in 2026 - under the name <strong>Specs</strong> :contentReference[oaicite:1]{index=1}.</p>