Marketing Automation on freshestweb

OpenClaw Setup: Old Computer vs. VPS (How to Start Securely)

Wed, 04 Mar 2026 22:07:28 +0000

After understanding the Agentic AI hype, the next practical question is simple: where should OpenClaw run if you want stable workflows without unnecessary risk?

This decision has bigger impact than model choice in the early phase. If runtime boundaries are unclear, every future automation inherits that instability.

1) First architecture decision: where does OpenClaw run?

Before selecting model stacks, define your runtime environment:

OpenClaw & Agentic AI: Hype vs. Reality for Digital Marketers

Tue, 03 Mar 2026 14:07:24 +0000

Agentic AI is one of the loudest buzzwords in marketing tech right now. The core idea is genuinely interesting: not just chatting with an AI assistant, but letting it execute complete task chains across tools, files, and workflows.

But there is still a big gap between a cool demo and stable daily operations. That is exactly where OpenClaw deserves a realistic review.

1) What OpenClaw already does very well

OpenClaw is strong because it does not stop at text output. It can orchestrate multi-step workflows, call real tools, and return structured outcomes.

Best of ChatGPT Tips for Marketing

Fri, 13 Jan 2023 19:22:02 +0000

Last updated on April 3, 2023, 10:47 AM

I’ve been experimenting with ChatGPT since the end of 2022, and of course there are always useful tips in my Bubble on how to use ChatGPT most efficiently in digital marketing. Here is a best-of of tips and tricks for using ChatGPT in digital marketing.

7 Tips for your CRM Migration

Sun, 18 Dec 2022 19:39:35 +0000

Last updated on February 13, 2023, 10:18 PM

Migrating to a new customer relationship management (CRM) system can be a daunting task, but it can also bring numerous benefits to your business. A well-planned and executed CRM migration can improve efficiency, increase productivity, and provide a better overall customer experience. And one more Tip, which I think is super useful to get a feeling how big of a lift it will be to migrate your CRM. Try to export one contact with all fields and try to import it immediately to the new CRM and check what is lining up in terms of fields which can be merged. Right there you will get a good grasp what lies ahead of you :)

What is Marketing Automation

Sat, 06 Aug 2022 11:33:53 +0000

Table of Contents: How does Marketing Automation work? Why do you need Marketing Automation? What is the benefit of marketing automation? What marketing automation tools are there? Conclusion

According to Wikipedia, marketing automation is a term that describes software solutions that enable the automation of marketing processes. I would see the term Marketing Automation rather as an overall concept how to automate processes / tasks / procedures, so that time and money can be saved in the company. Besides, quite boring tasks can be reduced and copy & paste errors can be avoided. For automation there are of course countless tools that help, so the term is probably mostly equated 1:1 with tools. One of these tools is Zapier, for which I have outlined some examples of marketing automation in this blog post.

Marketing Automation with Zapier

Sat, 04 Sep 2021 14:16:45 +0000

Last updated on July 31, 2022, 8:45 AM

Zapier says: “the easiest way to automate your work”, so to speak the easiest way / or the easiest tool to automate your work. After a few years of using Zapier, I have to say that the claim fits quite well.

Zapier now supports hundreds if not thousands of applications that you can connect using the zaps.

I would explain it by saying that with Zapier you can use the APIs (interfaces) of the applications without any programming knowledge. Furthermore, the data exchange can also be automated and one saves manual work.

Digitalization for SMEs and the self-employed from a marketing perspective

Wed, 21 Nov 2018 10:53:19 +0000

Last updated on December 3, 2019, 5:04 PM

What does digitalization mean for sole proprietors and small businesses from a marketing perspective

Digitalization, the big word that’s floating around everywhere. But what does that actually mean exactly? And how can digitalization affect marketing? Since I have had and still have a number of SMEs as customers in recent years, I often see great potential for digitalization measures here too. Here are a few thoughts and explanations using examples of possible digitalization from a marketing perspective.