GTM on freshestweb

Track Drift Chat with Google Tag Manager

Tue, 30 Oct 2018 15:17:43 +0000

Last updated on November 13, 2018, 10:26 AM

Track Drift Chat interaction in Google Analytics with the Google Tag Manager

Many websites now use chat bots for customer support. A very common chatbot that can be easily integrated into WordPress websites is Drift Chat. But once the chat is installed, it would of course also be nice to have seamless tracking. So in order to track user interactions, such as “opening the chat”, “sending the email address”, or “ending the chat”, the Google Tag Manager comes into play again. If you’re wondering why the hell you should track this at all, an example would be: In order to be able to use the entry of a user email address for later contact in Drift Chat as a conversion in Google Analytics. Subsequently, the Google Ads can be optimized for this conversion = in a certain way again Growth Hacking :)

Measure scroll depth with Google Tag Manager

Thu, 26 Apr 2018 21:08:21 +0000

Last updated on January 8, 2019, 3:07 PM

Easily measure scroll depth or scroll depth with Google Tag Manager

How much of my site does a user actually view? Online marketers and website maintainers ask themselves this question quite often and the “scroll depth” metric provides answers. Measuring the scroll depth can provide interesting insights, especially for longer one-pager (start) pages or long text pages. When it comes to a branding goal in content marketing, scroll depth can be determined as an important KPI. Publishers and bloggers should take a closer look at this metric to get useful conclusions about the success of their content.

Install Google Tag Manager in WordPress

Sun, 04 Mar 2018 19:11:57 +0000

Last updated on March 16, 2018, 4:22 PM

A short guide on how you can quickly install Google Tag Manager in WordPress

As is often the case in WordPress, there are 2 variants. The manual variant in which you have to attack and change certain WordPress files, and the “plugin method” to install the Google Tag Manager in WordPress. The advantages of Google Tag Manager (GTM) have already been briefly explained here, and since there are actually only advantages, you should also use this wonderful tool :)

Set up and use Google Tag Manager

Sat, 17 Feb 2018 14:17:53 +0000

Last updated on July 31, 2021, 2:26 PM

What is Google Tag Manager (GTM) and what can you do with it?

The Google Tag Manager, or GTM for short, is another tool that Google provides for free to make life a little easier for online marketers. With the GTM you have the opportunity to easily and conveniently insert so-called tags (mostly Javascript code parts) onto websites during ongoing operation and thus set up your analysis setup and edit it on an ongoing basis.