Growth Hacking on freshestweb

Funnels in Digital Marketing

Wed, 12 Apr 2023 09:03:04 +0000

For many years, the concept of funnels has been discussed in marketing, and particularly in digital marketing. But what exactly are these funnels? And how do you set up a funnel, and what is the purpose of all this? In the following paragraphs, I will try to clarify the funnel topic and provide some examples.

Table of contents:

What is a funnel – in Digital Marketing

A marketing funnel is a model that illustrates the customer journey from their first contact with a brand to the purchase of a product or service. Imagine a funnel where many potential customers enter at the top, and only those who have actually made a purchase come out at the bottom. The process is divided into various stages, such as:

Establish and implement growth hacking in your company

Sat, 08 Jan 2022 22:21:12 +0000

Last updated on January 15, 2022, 11:22 PM

Through my years in the growth hacking scene, I was able to observe how the first agencies emerged and tried to carry the methods and the mindset into the corporate world and big companies. Most of the time it didn’t go so well and in my agency work as a Growth Hacking Consultant I also understood where the biggest stumbling blocks to establish and implement a growth hacking framework are. Here are my ideas and thoughts on how to properly bring and implement Growth Hacking into a company and establish it.

Establish growth hacking in the company

Sat, 08 Jan 2022 22:21:12 +0000

Last updated on February 13, 2022, 4:21 PM

Through my years in the Growth Hacking environment, I was able to observe how the first agencies emerged and tried to bring the methods and mindset into the companies. Most of the time it didn’t go quite so well and in my agency work as a growth hacking consultant it became clear to me where the biggest stumbling blocks lay. Here are my ideas and thoughts on how to properly bring growth hacking into a company and establish it sustainably.

Marketing Automation with Zapier

Sat, 04 Sep 2021 14:16:45 +0000

Last updated on July 31, 2022, 8:45 AM

Zapier says: “the easiest way to automate your work”, so to speak the easiest way / or the easiest tool to automate your work. After a few years of using Zapier, I have to say that the claim fits quite well.

Zapier now supports hundreds if not thousands of applications that you can connect using the zaps.

I would explain it by saying that with Zapier you can use the APIs (interfaces) of the applications without any programming knowledge. Furthermore, the data exchange can also be automated and one saves manual work.

E-Mail Marketing Growth Hacks

Sat, 07 Aug 2021 20:40:47 +0000

Last updated on August 10, 2021, 9:01 PM

Small and big growth hacks on the topic of email marketing

Email marketing is something like the perennial favorite in online marketing. Over the years and decades there have been many ups and downs, but especially with the automation methods of modern email marketing systems there has been a flight of fancy again in recent years.Here are a few tips on what is possible with email marketing and what growth hacks you could use.

The UBER Growth Hack with excuses

Sun, 21 Oct 2018 15:31:16 +0000

Last updated on November 1, 2018, 6:22 PM

Growth hacking with common sense at UBER – excuse as a growth factor

UBER is well known to most people. The ride-hailing service, which is in conflict with the entire taxi industry in many countries, is a true revelation for economists. With the reams of data UBER generates every day, economists can make their wildest free market research fantasies come true.

The well-known economist John List had a very bad UBER ride to a conference and then thought to himself - “Why didn’t the driver or the ride service apologize for it?” This gave him the idea of taking a closer look at this topic, the “science of apologies”, i.e. the science of apologies. In another excellent episode of the freakonomics podcast -> “how to optimize your apology” this is discussed in more detail and I also noticed that this topic is also an immense growth hack at UBER, which is already being used at many other companies.

The Growth Hacking DIY Guide

Mon, 24 Sep 2018 09:34:37 +0000

Last updated on April 18, 2023, 7:52 PM

Growth Hacking as a do it yourself guide with many tips and tricks

Since I’ve been working on the topic of growth hacking for a while now and support companies in setting up a setup for it, I thought it was about time to write a guide for it. Especially for EPUs, startups and small companies that want to do as much as possible internally, this Growth Marketing guide can be very useful to dive into this exciting online marketing methodology.

Ubimet

Sun, 13 Aug 2017 11:22:41 +0000

Last updated on December 26, 2017, 1:50 PM

Services for Ubimet / wetter.tv / Morecast App / uwz.at

– Growth Hacking Consulting & implementation for the platforms mentioned above

Analysis Setup – Improvements and restructuring
Analysis of existing measures / performance marketing accounts / content strategy
Setting up and developing a catalog of measures for more growth on all channels
Evaluate the measures together with the entire team
Implementing growth hacking measures
Evaluation of success and start of the regulated process of growth measures (analysis – planning – implementation – control)