https://freshestweb.com/en/tags/fake-clicks/ Recent content in Fake Clicks on freshestweb Hugo en Mon, 07 Jan 2019 15:50:09 +0000 https://freshestweb.com/en/blog/bots-false-clicks-and-online-marketing-fraud/ Mon, 07 Jan 2019 15:50:05 +0000 https://freshestweb.com/en/blog/bots-false-clicks-and-online-marketing-fraud/ <p>There has been a lot of talk in the media lately about bot traffic (<a href="https://de.wikipedia.org/wiki/Bot">Bot = computer program that automatically processes recurring tasks</a>), incorrectly produced clicks and views and other online marketing scams.</p> <p>But since there have been opportunities to make money with online marketing and advertising, there have also been resourceful hackers and computer experts who have used these opportunities for themselves.</p> <p>The news that more than half of internet traffic comes from bots probably had the most headline potential. But you have to be careful here too, because not all bots are evil and bad. Many of the mechanisms that [crawl the web] don&rsquo;t necessarily want to steal advertising dollars, but actually test things](<a href="https://www.axios.com/internet-fake-bots-metrics-media-companies-1033c210-a625-4005-9037-2e508d550bc2.html">https://www.axios.com/internet-fake-bots-metrics-media-companies-1033c210-a625-4005-9037-2e508d550bc2.html</a>).</p>