https://freshestweb.com/en/tags/facebook/ Recent content in Facebook on freshestweb Hugo en Tue, 10 Aug 2021 19:01:33 +0000 https://freshestweb.com/en/blog/conversion-tracking-for-facebook-ads/ Sun, 08 Aug 2021 19:19:33 +0000 https://freshestweb.com/en/blog/conversion-tracking-for-facebook-ads/ <p>Last updated on August 10, 2021, 9:01 PM</p> <h1 id="conversion-tracking-setup-for-facebook-ads-with-the-google-tag-manager">Conversion Tracking Setup for Facebook Ads with the Google Tag Manager</h1> <p>Since Facebook can be a very strong conversion channel in addition to Google Ads, it makes sense to have a reliable conversion tracking setup here as well. Since Facebook of course cooks its own soup, Google Analytics must also be connected correctly here to make the data more comparable. The goal of the whole exercise is to get exact numbers for each conversion in performance marketing in order to be able to optimize the campaigns accordingly.</p> https://freshestweb.com/en/blog/targeting-options-in-online-marketing/ Mon, 14 May 2018 21:44:44 +0000 https://freshestweb.com/en/blog/targeting-options-in-online-marketing/ <p>Last updated on July 28, 2018, 1:14 PM</p> <h1 id="online-marketing-targeting-options-and-methods-at-a-glance">Online marketing targeting options and methods at a glance</h1> <p>How can I address/target my target group efficiently? It&rsquo;s a question that comes up very often in marketing in general and of course also in online marketing. In order to take a closer look at the various targeting options, I will give a brief overview of what is possible in the colorful digital marketing world.</p> https://freshestweb.com/en/blog/the-rise-of-wechat-social-media-platform-in-china/ Mon, 23 Jan 2017 17:52:59 +0000 https://freshestweb.com/en/blog/the-rise-of-wechat-social-media-platform-in-china/ <p>Last updated on March 13, 2018, 8:58 AM</p> <h1 id="the-rapid-rise-of-the-chinese-social-media-platform-wechat">The rapid rise of the Chinese social media platform WeChat</h1> <p>As explained in the first blog post about my China focus](&lt;/digitales-marketing-in-china/&gt;), WeChat represents the spearhead of social media platform developments in China. But many people still scratch their heads when they hear the word WeChat and ask themselves what this thing actually is and can do. But here&rsquo;s a little information about the origins and history of WeChat before we get to the functions.</p> https://freshestweb.com/en/blog/social-media-success-guide-by-walzerkoenig-music-blog/ Sun, 13 Mar 2016 09:43:56 +0000 https://freshestweb.com/en/blog/social-media-success-guide-by-walzerkoenig-music-blog/ <p>Last updated on April 22, 2016, 7:14 PM</p> <p>A few days ago this wonderful blog post (shared via Facebook) made its way onto my feed. Since I really appreciate the Waltz Kings and they always have some good advice, I thought why write it myself when they already work everything out so beautifully in their social media guide.</p> <p><img src="https://images.newscred.com/88426ea82cf7a4415ee90110b2310db1" alt=""></p> <p>Basically, almost everything in this social media guide, part 1 for Facebook, can be applied to companies of all kinds, even if it is a guide for musicians/bands. It&rsquo;s about reach, relevance, frequency, tools, do&rsquo;s &amp; don&rsquo;ts.</p> https://freshestweb.com/en/blog/social-media-success-guide-walzerkonig-musik-blog/ Sun, 13 Mar 2016 09:43:56 +0000 https://freshestweb.com/en/blog/social-media-success-guide-walzerkonig-musik-blog/ <p>Last updated on April 22, 2016, 7:14 PM</p> <p>A few days ago this wonderful blog post (shared via Facebook) made its way onto my feed. Since I really appreciate the Waltz Kings and they always have some good advice, I thought why write it myself when they already work everything out so beautifully in their social media guide.</p> <p><img src="https://images.newscred.com/88426ea82cf7a4415ee90110b2310db1" alt=""></p> <p>Basically, almost everything in this social media guide, part 1 for Facebook, can be applied to companies of all kinds, even if it is a guide for musicians/bands. It&rsquo;s about reach, relevance, frequency, tools, do&rsquo;s &amp; don&rsquo;ts.</p>