https://freshestweb.com/en/tags/event-tracking/ Recent content in Event Tracking on freshestweb Hugo en Tue, 13 Nov 2018 08:26:04 +0000 https://freshestweb.com/en/blog/track-drift-chat-with-google-tag-manager/ Tue, 30 Oct 2018 15:17:43 +0000 https://freshestweb.com/en/blog/track-drift-chat-with-google-tag-manager/ <p>Last updated on November 13, 2018, 10:26 AM</p> <h1 id="track-drift-chat-interaction-in-google-analytics-with-the-google-tag-manager">Track Drift Chat interaction in Google Analytics with the <a href="https://freshestweb.com/google-tag-manager-setup-and-use/">Google Tag Manager</a></h1> <p>Many websites now use chat bots for customer support. A very common chatbot that can be easily integrated into WordPress websites is <a href="https://www.drift.com/wordpress/">Drift Chat</a>. But once the chat is installed, it would of course also be nice to have seamless tracking. So in order to track user interactions, such as “opening the chat”, “sending the email address”, or “ending the chat”, the <a href="https://freshestweb.com/google-tag-manager-setup-and-use/">Google Tag Manager</a> comes into play again. If you&rsquo;re wondering why the hell you should track this at all, an example would be: In order to be able to use the entry of a user email address for later contact in Drift Chat as a conversion in Google Analytics. Subsequently, the Google Ads can be optimized for this conversion = in a certain way again <a href="https://freshestweb.com/die-growth-hacking-diy-guide/">Growth Hacking</a> :)</p>