Conversion Tracking on freshestweb

Wienerberger AG - Conversion Tracking Setup

Thu, 21 Mar 2019 09:19:57 +0000

I was able to set up the conversion tracking setup for Wienerberger AG in cooperation with Onlinemarketing Schmiede. We were also able to develop tailor-made Datastudio dashboards to provide the respective departments with the right data in a prepared form on website performance.

We are Developers - Conversion Tracking Setup and Performance Marketing

Thu, 21 Mar 2019 09:06:31 +0000

For the up-and-coming startup We Are Developers, which focuses on developer conferences and talent platforms, I was able to set up the conversion tracking setup for their talents platform and start and optimize performance marketing campaigns on Facebook, Google, Reddit, Twitter. In particular:

Analysis of current performance marketing activities
Development of a performance marketing strategy and basic structure for paid campaigns
Implementing the strategy and setting up the campaigns as well as ongoing optimization and evaluation

Link: WeAreDevelopers.com

Track Drift Chat with Google Tag Manager

Tue, 30 Oct 2018 15:17:43 +0000

Last updated on November 13, 2018, 10:26 AM

Track Drift Chat interaction in Google Analytics with the Google Tag Manager

Many websites now use chat bots for customer support. A very common chatbot that can be easily integrated into WordPress websites is Drift Chat. But once the chat is installed, it would of course also be nice to have seamless tracking. So in order to track user interactions, such as “opening the chat”, “sending the email address”, or “ending the chat”, the Google Tag Manager comes into play again. If you’re wondering why the hell you should track this at all, an example would be: In order to be able to use the entry of a user email address for later contact in Drift Chat as a conversion in Google Analytics. Subsequently, the Google Ads can be optimized for this conversion = in a certain way again Growth Hacking :)

Set up and use Google Tag Manager

Sat, 17 Feb 2018 14:17:53 +0000

Last updated on July 31, 2021, 2:26 PM

What is Google Tag Manager (GTM) and what can you do with it?

The Google Tag Manager, or GTM for short, is another tool that Google provides for free to make life a little easier for online marketers. With the GTM you have the opportunity to easily and conveniently insert so-called tags (mostly Javascript code parts) onto websites during ongoing operation and thus set up your analysis setup and edit it on an ongoing basis.