Content Marketing on freshestweb

Image creation with ChatGPT: Danger for advertising agencies or opportunity for innovation?

Sat, 14 Jun 2025 19:26:29 +0000

Last updated on October 2, 2025, 2:06 PM

Do you know that feeling when you suddenly feel like your entire business model could be at risk? This is what many advertising agencies are feeling right now since ChatGPT-4o came around the corner with image generation.

In this article I will show you:

How well ChatGPT from version 4o can create images - and what the limits are
Which specific use cases make sense for agencies today
Why the tool is not a danger, but a driver of innovation
How to sensibly integrate ChatGPT into your agency setup

What can ChatGPT actually do in the area of image creation?

A lot has changed since the release of GPT-4o (the “o” stands for “omni”): OpenAI has created a multi-model that not only understands text, but can also generate language, images - and even visual content. In the Pro version, ChatGPT-4o can directly create images from prompts.

The best AI Image Generator Tools

Wed, 19 Apr 2023 11:52:43 +0000

You know that feeling when you need the perfect image for your marketing project, but just can’t find anything that fits? Don’t worry, the AI revolution is here to help you! In our latest blog post, we’ll introduce you to the best 2023 AI image generator tools for marketing that will easily overcome your creative challenges.

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Get ready to meet Stable Diffusion, DALL-E, Midjourney, and the Canva Image Assistant “Magic Design”! These AI superheroes use cutting-edge technologies to generate stunning and customized images for your marketing campaigns. “Text to Image”, that is, having an image created from a text input, is the magic word here.

Digitalization for SMEs and the self-employed from a marketing perspective

Wed, 21 Nov 2018 10:53:19 +0000

Last updated on December 3, 2019, 5:04 PM

What does digitalization mean for sole proprietors and small businesses from a marketing perspective

Digitalization, the big word that’s floating around everywhere. But what does that actually mean exactly? And how can digitalization affect marketing? Since I have had and still have a number of SMEs as customers in recent years, I often see great potential for digitalization measures here too. Here are a few thoughts and explanations using examples of possible digitalization from a marketing perspective.

Useful tools for online marketers

Sun, 12 Feb 2017 22:04:37 +0000

Last updated on December 13, 2019, 11:59 PM

Tools for online marketers, startups and web workers

Since I often search a little too long for my taste to find the tool that I used x months ago, I have put together this list. It serves as a small notepad and here I collect my tools for online marketers and everyone who works on and with the web.

I’ll try to keep the whole thing fairly up to date. Have fun with it. As of: December 2019

Content marketing via influencer marketing

Mon, 18 Apr 2016 10:11:00 +0000

Last updated on June 1, 2018, 3:42 PM

Content marketing in collaboration with influencers Tips for KPIs

Right in the headline about the buzzword Kaiser made for influencer marketing :)

In the last few months I have noticed that more and more agencies are entering the market that provide bloggers with content marketing or influencer marketing or blogger relations. Of course, this has been around for a long time, but what I find strange is that there is still no real professionalization and development of products.

Push to Pull - Southpark and Sponsored Content

Fri, 01 Jan 2016 13:07:27 +0000

From push to pull advertising

As is often the case in the media landscape, Southpark shows current developments and trends in a satirical way. But that’s precisely why this series is one of the great ones for me. Even if you can’t always be up to date with what’s going on on the other side of the pond, Southpark reflects developments in American society very nicely.

In the episode “Sponsored Content” (seen here for free and without commercial breaks or ads :)