https://freshestweb.com/en/tags/china/ Recent content in China on freshestweb Hugo en Tue, 13 Mar 2018 09:03:17 +0000 https://freshestweb.com/en/blog/review-of-itb-2017-travel-and-digital-tourism-marketing/ Mon, 20 Mar 2017 15:42:02 +0000 https://freshestweb.com/en/blog/review-of-itb-2017-travel-and-digital-tourism-marketing/ <p>Last updated on March 13, 2018, 8:54 AM</p> <h1 id="the-itb-2017-in-berlin--and-the-online-marketing-topics-from-the-tourism-industry">The ITB 2017 in Berlin – and the online marketing topics from the tourism industry</h1> <p>In 2017 I made it to the <a href="http://www.itb-berlin.de/">ITB (International Tourism Exchange) in Berlin</a> for the first time. At the beginning I didn&rsquo;t really know what to expect from the conference program, but I have to say I was very positively surprised and was able to take a lot with me on the topic of digital tourism marketing 2017.</p> https://freshestweb.com/en/blog/the-rise-of-wechat-social-media-platform-in-china/ Mon, 23 Jan 2017 17:52:59 +0000 https://freshestweb.com/en/blog/the-rise-of-wechat-social-media-platform-in-china/ <p>Last updated on March 13, 2018, 8:58 AM</p> <h1 id="the-rapid-rise-of-the-chinese-social-media-platform-wechat">The rapid rise of the Chinese social media platform WeChat</h1> <p>As explained in the first blog post about my China focus](&lt;/digitales-marketing-in-china/&gt;), WeChat represents the spearhead of social media platform developments in China. But many people still scratch their heads when they hear the word WeChat and ask themselves what this thing actually is and can do. But here&rsquo;s a little information about the origins and history of WeChat before we get to the functions.</p> https://freshestweb.com/en/blog/digital-marketing-in-china/ Sun, 15 Jan 2017 11:38:26 +0000 https://freshestweb.com/en/blog/digital-marketing-in-china/ <p>Last updated on March 13, 2018, 9:03 AM</p> <h1 id="what-do-you-need-to-know-to-do-digital-marketing-in-china">What do you need to know to do digital marketing in China?</h1> <p>Technological developments in China are progressing at rapid pace. Described as “copycats” a few years ago, Chinese tech companies have been overtaking their Western competitors in terms of innovation leadership and technological advances for some time now.</p> <p>Things are also happening quickly on the Internet. A platform called WeChat has particularly stood out in the social media sector. Due to the state-imposed isolation of Chinese society from many large Internet platforms in the Western world (Facebook, Google, YouTube, &hellip;), interesting counter-proposals have developed, some of which have already far surpassed the large Western models.</p>