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    <title>Chatgpt-4o on freshestweb</title>
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      <title>Image creation with ChatGPT: Danger for advertising agencies or opportunity for innovation?</title>
      <link>https://freshestweb.com/en/blog/image-creation-with-chatgpt-danger-for-advertising-agencies-or-opportunity-for-innovation/</link>
      <pubDate>Sat, 14 Jun 2025 19:26:29 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/image-creation-with-chatgpt-danger-for-advertising-agencies-or-opportunity-for-innovation/</guid>
      <description>&lt;p&gt;Last updated on October 2, 2025, 2:06 PM&lt;/p&gt;&#xA;&lt;p&gt;Do you know that feeling when you suddenly feel like your entire business model could be at risk?&#xA;This is what many advertising agencies are feeling right now since ChatGPT-4o came around the corner with image generation.&lt;/p&gt;&#xA;&lt;p&gt;In this article I will show you:&lt;/p&gt;&#xA;&lt;ul&gt;&#xA;&lt;li&gt;How well ChatGPT from version 4o can create images - and what the limits are&lt;/li&gt;&#xA;&lt;li&gt;Which specific use cases make sense for agencies today&lt;/li&gt;&#xA;&lt;li&gt;Why the tool is not a danger, but a driver of innovation&lt;/li&gt;&#xA;&lt;li&gt;How to sensibly integrate ChatGPT into your agency setup&lt;/li&gt;&#xA;&lt;/ul&gt;&#xA;&lt;hr&gt;&#xA;&lt;h2 id=&#34;what-can-chatgpt-actually-do-in-the-area-of-image-creation&#34;&gt;What can ChatGPT actually do in the area of image creation?&lt;/h2&gt;&#xA;&lt;p&gt;A lot has changed since the release of GPT-4o (the &amp;ldquo;o&amp;rdquo; stands for &amp;ldquo;omni&amp;rdquo;): OpenAI has created a multi-model that not only understands text, but can also generate language, images - and even visual content. In the Pro version, ChatGPT-4o can directly create images from prompts.&lt;/p&gt;</description>
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