Analytics on freshestweb

OpenClaw & Agentic AI: Hype vs. Reality for Digital Marketers

Tue, 03 Mar 2026 14:07:24 +0000

Agentic AI is one of the loudest buzzwords in marketing tech right now. The core idea is genuinely interesting: not just chatting with an AI assistant, but letting it execute complete task chains across tools, files, and workflows.

But there is still a big gap between a cool demo and stable daily operations. That is exactly where OpenClaw deserves a realistic review.

1) What OpenClaw already does very well

OpenClaw is strong because it does not stop at text output. It can orchestrate multi-step workflows, call real tools, and return structured outcomes.

AI Traffic in GA4 - quick & easy

Sun, 19 Oct 2025 11:39:20 +0000

Make AI traffic visible in GA4 – quickly capture visitors from ChatGPT, Perplexity & Co

AI-based tools like ChatGPT, Perplexity, Gemini or Copilot are changing search behavior. Many websites already receive visits through these “AI Discovery” channels but do not see them separately in Google Analytics 4 (GA4). With the Explore function, you can quickly visualize AI traffic - without any code.

Why measure AI traffic?

AI platforms link or recommend content directly. Without proper evaluation, this traffic often ends up as “direct” or as an unspecific “referral”. If you measure AI traffic separately, you will see:

Measure scroll depth with Google Tag Manager

Thu, 26 Apr 2018 21:08:21 +0000

Last updated on January 8, 2019, 3:07 PM

Easily measure scroll depth or scroll depth with Google Tag Manager

How much of my site does a user actually view? Online marketers and website maintainers ask themselves this question quite often and the “scroll depth” metric provides answers. Measuring the scroll depth can provide interesting insights, especially for longer one-pager (start) pages or long text pages. When it comes to a branding goal in content marketing, scroll depth can be determined as an important KPI. Publishers and bloggers should take a closer look at this metric to get useful conclusions about the success of their content.

Install Google Tag Manager in WordPress

Sun, 04 Mar 2018 19:11:57 +0000

Last updated on March 16, 2018, 4:22 PM

A short guide on how you can quickly install Google Tag Manager in WordPress

As is often the case in WordPress, there are 2 variants. The manual variant in which you have to attack and change certain WordPress files, and the “plugin method” to install the Google Tag Manager in WordPress. The advantages of Google Tag Manager (GTM) have already been briefly explained here, and since there are actually only advantages, you should also use this wonderful tool :)

Set up and use Google Tag Manager

Sat, 17 Feb 2018 14:17:53 +0000

Last updated on July 31, 2021, 2:26 PM

What is Google Tag Manager (GTM) and what can you do with it?

The Google Tag Manager, or GTM for short, is another tool that Google provides for free to make life a little easier for online marketers. With the GTM you have the opportunity to easily and conveniently insert so-called tags (mostly Javascript code parts) onto websites during ongoing operation and thus set up your analysis setup and edit it on an ongoing basis.

Useful tools for online marketers

Sun, 12 Feb 2017 22:04:37 +0000

Last updated on December 13, 2019, 11:59 PM

Tools for online marketers, startups and web workers

Since I often search a little too long for my taste to find the tool that I used x months ago, I have put together this list. It serves as a small notepad and here I collect my tools for online marketers and everyone who works on and with the web.

I’ll try to keep the whole thing fairly up to date. Have fun with it. As of: December 2019