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    <title>AI on freshestweb</title>
    <link>https://freshestweb.com/en/tags/ai/</link>
    <description>Recent content in AI on freshestweb</description>
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    <lastBuildDate>Tue, 24 Mar 2026 20:02:00 +0100</lastBuildDate>
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      <title>OpenClaw Setup Guide: AGENTS.md first, then skills, memory and automations</title>
      <link>https://freshestweb.com/en/blog/openclaw-setup-guide-agents-md-first/</link>
      <pubDate>Tue, 24 Mar 2026 19:35:00 +0100</pubDate>
      <guid>https://freshestweb.com/en/blog/openclaw-setup-guide-agents-md-first/</guid>
      <description>&lt;p&gt;Last updated on March 24, 2026, 7:42 PM&lt;/p&gt;&#xA;&lt;h1 id=&#34;openclaw-setup-guide-agentsmd-first-then-skills-memory-and-automations&#34;&gt;OpenClaw Setup Guide: AGENTS.md first, then skills, memory and automations&lt;/h1&gt;&#xA;&lt;p&gt;If OpenClaw becomes “weird” after a few days, it is rarely the model. Mostly it&amp;rsquo;s the setup: too many rules in the wrong place, automation too early, unclean roles between files and a memory that is more of a data dump than knowledge. That&amp;rsquo;s exactly where you burn time, tokens and nerves.&lt;/p&gt;</description>
    </item>
    <item>
      <title>What is a harness? Run OpenClaw agents stably</title>
      <link>https://freshestweb.com/en/blog/what-is-a-harness-run-openclaw-agents-stably/</link>
      <pubDate>Sun, 15 Mar 2026 21:00:56 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/what-is-a-harness-run-openclaw-agents-stably/</guid>
      <description>&lt;p&gt;&lt;strong&gt;Last updated:&lt;/strong&gt; March 15, 2026&lt;/p&gt;&#xA;&lt;h1 id=&#34;what-is-a-harness-the-missing-layer-between-llm-and-real-execution&#34;&gt;What is a harness? The missing layer between LLM and real execution&lt;/h1&gt;&#xA;&lt;p&gt;When talking about agents, many only talk about models: GPT, Claude, Gemini, that&amp;rsquo;s it. In practice, however, another layer often decides whether your setup works stably or gets stuck in demo mode: the &lt;strong&gt;Harness&lt;/strong&gt;. In this article we clarify what a harness really is, why it counts for &lt;a href=&#34;https://freshestweb.com/openclaw-in-30-min/&#34;&gt;OpenClaw workflows&lt;/a&gt; and how you can evaluate it for your own setup.&lt;/p&gt;</description>
    </item>
    <item>
      <title>Avoid token eaters: The right memory setup for OpenClaw (with a concrete setup plan)</title>
      <link>https://freshestweb.com/en/blog/avoid-token-eaters-the-right-memory-setup-for-openclaw-with-a-concrete-setup-plan/</link>
      <pubDate>Wed, 11 Mar 2026 21:39:41 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/avoid-token-eaters-the-right-memory-setup-for-openclaw-with-a-concrete-setup-plan/</guid>
      <description>&lt;p&gt;Last updated on March 16, 2026, 9:55 PM&lt;/p&gt;&#xA;&lt;p&gt;&lt;strong&gt;Last updated:&lt;/strong&gt; March 11, 2026&lt;/p&gt;&#xA;&lt;h1 id=&#34;avoid-token-eaters-the-right-memory-setup-for-openclaw-with-a-concrete-setup-plan&#34;&gt;Avoid token eaters: The right memory setup for OpenClaw (with a concrete setup plan)&lt;/h1&gt;&#xA;&lt;p&gt;When OpenClaw becomes productive in everyday life, the same pain point almost always arises: the answers are good at first, then it becomes slow, expensive and sometimes imprecise. This is rarely due to “bad models” and almost always due to the memory and context setup. Many teams dump too much raw text into each turn, without clean retrieval, without hard limits and without condensation. This costs tokens, degrades signal-to-noise and makes automations unstable.&lt;/p&gt;</description>
    </item>
    <item>
      <title>OpenClaw Setup: Old Computer vs. VPS (How to Start Securely)</title>
      <link>https://freshestweb.com/en/blog/openclaw-setup-old-computer-vs-vps-secure-start/</link>
      <pubDate>Wed, 04 Mar 2026 22:07:28 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/openclaw-setup-old-computer-vs-vps-secure-start/</guid>
      <description>&lt;p&gt;After understanding the Agentic AI hype, the next practical question is simple: where should OpenClaw run if you want stable workflows without unnecessary risk?&lt;/p&gt;&#xA;&lt;p&gt;This decision has bigger impact than model choice in the early phase. If runtime boundaries are unclear, every future automation inherits that instability.&lt;/p&gt;&#xA;&lt;h2 id=&#34;in-this-article&#34;&gt;In this article&lt;/h2&gt;&#xA;&lt;ul&gt;&#xA;&lt;li&gt;when an old computer is the smartest starting point,&lt;/li&gt;&#xA;&lt;li&gt;when a VPS makes more sense,&lt;/li&gt;&#xA;&lt;li&gt;which security baseline you should set from day one,&lt;/li&gt;&#xA;&lt;li&gt;and why OpenClaw feels closer to an operating layer than a chat window.&lt;/li&gt;&#xA;&lt;/ul&gt;&#xA;&lt;h2 id=&#34;1-first-architecture-decision-where-does-openclaw-run&#34;&gt;1) First architecture decision: where does OpenClaw run?&lt;/h2&gt;&#xA;&lt;p&gt;Before selecting model stacks, define your runtime environment:&lt;/p&gt;</description>
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      <title>OpenClaw &amp; Agentic AI: Hype vs. Reality for Digital Marketers</title>
      <link>https://freshestweb.com/en/blog/openclaw-and-the-agentic-ai-hype-a-simple-reality-check-for-digital-marketers/</link>
      <pubDate>Tue, 03 Mar 2026 14:07:24 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/openclaw-and-the-agentic-ai-hype-a-simple-reality-check-for-digital-marketers/</guid>
      <description>&lt;p&gt;Agentic AI is one of the loudest buzzwords in marketing tech right now. The core idea is genuinely interesting: not just chatting with an AI assistant, but letting it execute complete task chains across tools, files, and workflows.&lt;/p&gt;&#xA;&lt;p&gt;But there is still a big gap between a cool demo and stable daily operations. That is exactly where OpenClaw deserves a realistic review.&lt;/p&gt;&#xA;&lt;h2 id=&#34;in-this-article&#34;&gt;In this article&lt;/h2&gt;&#xA;&lt;ul&gt;&#xA;&lt;li&gt;what OpenClaw is already very good at,&lt;/li&gt;&#xA;&lt;li&gt;why onboarding is still hard for non-technical users,&lt;/li&gt;&#xA;&lt;li&gt;where the real security risks start,&lt;/li&gt;&#xA;&lt;li&gt;who can benefit from OpenClaw today,&lt;/li&gt;&#xA;&lt;li&gt;and what to expect from deeper practical implementation guides.&lt;/li&gt;&#xA;&lt;/ul&gt;&#xA;&lt;h2 id=&#34;1-what-openclaw-already-does-very-well&#34;&gt;1) What OpenClaw already does very well&lt;/h2&gt;&#xA;&lt;p&gt;OpenClaw is strong because it does not stop at text output. It can orchestrate multi-step workflows, call real tools, and return structured outcomes.&lt;/p&gt;</description>
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      <title>AI Traffic in GA4 - quick &amp; easy</title>
      <link>https://freshestweb.com/en/blog/ai-traffic-in-ga4-quick-and-easy/</link>
      <pubDate>Sun, 19 Oct 2025 11:39:20 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/ai-traffic-in-ga4-quick-and-easy/</guid>
      <description>&lt;h1 id=&#34;make-ai-traffic-visible-in-ga4--quickly-capture-visitors-from-chatgpt-perplexity--co&#34;&gt;Make AI traffic visible in GA4 – quickly capture visitors from ChatGPT, Perplexity &amp;amp; Co&lt;/h1&gt;&#xA;&lt;p&gt;AI-based tools like ChatGPT, Perplexity, Gemini or Copilot are changing search behavior. Many websites already receive visits through these “AI Discovery” channels but do not see them separately in Google Analytics 4 (GA4). With the Explore function, you can quickly visualize AI traffic - without any code.&lt;/p&gt;&#xA;&lt;h2 id=&#34;why-measure-ai-traffic&#34;&gt;Why measure AI traffic?&lt;/h2&gt;&#xA;&lt;p&gt;AI platforms link or recommend content directly. Without proper evaluation, this traffic often ends up as “direct” or as an unspecific “referral”. If you measure AI traffic separately, you will see:&lt;/p&gt;</description>
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      <title>Your own graphics agency with ChatGPT5: This is how you build a CustomGPT in your brand&#39;s CI/CD</title>
      <link>https://freshestweb.com/en/blog/your-own-graphics-agency-with-chatgpt5-this-is-how-you-build-a-customgpt-in-your-brands-cicd/</link>
      <pubDate>Sun, 12 Oct 2025 19:42:40 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/your-own-graphics-agency-with-chatgpt5-this-is-how-you-build-a-customgpt-in-your-brands-cicd/</guid>
      <description>&lt;h1 id=&#34;customgpt-as-an-internal-graphic-designer-instead-of-an-external-agency&#34;&gt;CustomGPT as an internal graphic designer instead of an external agency&lt;/h1&gt;&#xA;&lt;p&gt;Do you know the feeling when you just need an ad motif, social media visual or landing page graphic “quickly” – and the graphics agency is once again fully booked for weeks? This is exactly where ChatGPT5 comes into play. Because with the new CustomGPT function and integrated image generation, you can build your own &lt;strong&gt;internal graphics agency&lt;/strong&gt; - perfectly tailored to your brand style, your color scheme and your corporate design.&lt;/p&gt;</description>
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      <title>ChatGPT and personalization: How to set the perfect setting and benefit from it</title>
      <link>https://freshestweb.com/en/blog/chatgpt-and-personalization-how-to-set-the-perfect-setting-and-benefit-from-it/</link>
      <pubDate>Wed, 01 Oct 2025 18:15:09 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/chatgpt-and-personalization-how-to-set-the-perfect-setting-and-benefit-from-it/</guid>
      <description>&lt;h1&gt;&lt;/h1&gt;&#xA;&lt;h2 id=&#34;why-personalization-is-becoming-increasingly-important-at-chatgpt&#34;&gt;Why personalization is becoming increasingly important at ChatGPT&lt;/h2&gt;&#xA;&lt;p&gt;Artificial intelligence is no longer just a practical tool, but a daily companion in work and private life. ChatGPT in particular has gained popularity in recent months. But as versatile as the tool is, users benefit most when they personalize ChatGPT to their own needs. There are numerous options for this in the Plus and Enterprise versions of ChatGPT. But which ones exactly, where can you find them and how do you set the perfect personalization?&lt;/p&gt;</description>
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      <title>ChatGPT-5 at a glance: What&#39;s new and which prompts work better now</title>
      <link>https://freshestweb.com/en/blog/chatgpt-5-at-a-glance-whats-new-and-which-prompts-work-better-now/</link>
      <pubDate>Sun, 28 Sep 2025 17:59:34 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/chatgpt-5-at-a-glance-whats-new-and-which-prompts-work-better-now/</guid>
      <description>&lt;p&gt;Last updated on October 2, 2025, 1:50 PM&lt;/p&gt;&#xA;&lt;p&gt;Since the launch of &lt;strong&gt;ChatGPT-5&lt;/strong&gt;, expectations have been high. The latest version of OpenAI&amp;rsquo;s AI model promises expanded capabilities, more precise results and a smarter understanding of complex queries. But what are the specific differences to the previous version and how should users now design their &lt;em&gt;prompts&lt;/em&gt; to exploit their full potential? In this article we take a practical look at the most important innovations and give concrete tips for successful prompting.&lt;/p&gt;</description>
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      <title>Image creation with ChatGPT: Danger for advertising agencies or opportunity for innovation?</title>
      <link>https://freshestweb.com/en/blog/image-creation-with-chatgpt-danger-for-advertising-agencies-or-opportunity-for-innovation/</link>
      <pubDate>Sat, 14 Jun 2025 19:26:29 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/image-creation-with-chatgpt-danger-for-advertising-agencies-or-opportunity-for-innovation/</guid>
      <description>&lt;p&gt;Last updated on October 2, 2025, 2:06 PM&lt;/p&gt;&#xA;&lt;p&gt;Do you know that feeling when you suddenly feel like your entire business model could be at risk?&#xA;This is what many advertising agencies are feeling right now since ChatGPT-4o came around the corner with image generation.&lt;/p&gt;&#xA;&lt;p&gt;In this article I will show you:&lt;/p&gt;&#xA;&lt;ul&gt;&#xA;&lt;li&gt;How well ChatGPT from version 4o can create images - and what the limits are&lt;/li&gt;&#xA;&lt;li&gt;Which specific use cases make sense for agencies today&lt;/li&gt;&#xA;&lt;li&gt;Why the tool is not a danger, but a driver of innovation&lt;/li&gt;&#xA;&lt;li&gt;How to sensibly integrate ChatGPT into your agency setup&lt;/li&gt;&#xA;&lt;/ul&gt;&#xA;&lt;hr&gt;&#xA;&lt;h2 id=&#34;what-can-chatgpt-actually-do-in-the-area-of-image-creation&#34;&gt;What can ChatGPT actually do in the area of image creation?&lt;/h2&gt;&#xA;&lt;p&gt;A lot has changed since the release of GPT-4o (the &amp;ldquo;o&amp;rdquo; stands for &amp;ldquo;omni&amp;rdquo;): OpenAI has created a multi-model that not only understands text, but can also generate language, images - and even visual content. In the Pro version, ChatGPT-4o can directly create images from prompts.&lt;/p&gt;</description>
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      <title>Snapchat Specs: How the new smart glasses will change your marketing</title>
      <link>https://freshestweb.com/en/blog/snapchat-specs-how-the-new-smart-glasses-will-change-your-marketing/</link>
      <pubDate>Sat, 14 Jun 2025 19:13:02 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/snapchat-specs-how-the-new-smart-glasses-will-change-your-marketing/</guid>
      <description>&lt;p&gt;Do you know that feeling when you have a cool scene in front of you but your smartphone is in the way?&#xA;With Snapchat&amp;rsquo;s new smart glasses, the &lt;strong&gt;Specs&lt;/strong&gt;, that could soon be history.&lt;/p&gt;&#xA;&lt;p&gt;In this article I&amp;rsquo;ll show you how to use the specs for content creation, AR marketing and user loyalty - practical, efficient and future-proof.&lt;/p&gt;&#xA;&lt;h2 id=&#34;table-of-contents&#34;&gt;Table of Contents&lt;/h2&gt;&#xA;&lt;ul&gt;&#xA;&lt;li&gt;Overview: What are the specs?&lt;/li&gt;&#xA;&lt;li&gt;Tech insights: Hardware, AI, AR&lt;/li&gt;&#xA;&lt;li&gt;Application scenarios in marketing&lt;/li&gt;&#xA;&lt;li&gt;Comparison with Meta &amp;amp; Co&lt;/li&gt;&#xA;&lt;li&gt;Conclusion and outlook&lt;/li&gt;&#xA;&lt;/ul&gt;&#xA;&lt;hr&gt;&#xA;&lt;h2 id=&#34;what-are-the-specs&#34;&gt;What are the specs?&lt;/h2&gt;&#xA;&lt;p&gt;Snap Inc. will launch its first full-fledged AR smart glass in 2026 - under the name &lt;strong&gt;Specs&lt;/strong&gt; :contentReference[oaicite:1]{index=1}.&lt;/p&gt;</description>
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      <title>AI developments for digital marketing in 2025: This is coming to us</title>
      <link>https://freshestweb.com/en/blog/ai-developments-for-digital-marketing-in-2025-this-is-coming-to-us/</link>
      <pubDate>Sat, 07 Jun 2025 17:13:47 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/ai-developments-for-digital-marketing-in-2025-this-is-coming-to-us/</guid>
      <description>&lt;p&gt;Welcome to our latest blog post! If you are interested in future-oriented digital marketing, then you have come to the right place. Today we take a look at the most exciting developments in artificial intelligence that will revolutionize our marketing in 2025. What is a hyped trend, what will be a game changer? Read on – it’s getting futuristic!&lt;/p&gt;&#xA;&lt;p&gt;##1. Hyperpersonalization through AI is becoming standard&lt;/p&gt;&#xA;&lt;p&gt;The days of “Hello [first name]” will soon be over. AI-supported personalization analyzes user behavior, purchase histories, demographic data and even sentiment from social media in real time - to deliver highly individualized content. Amazon and Netflix are leading the way, but in 2025 this technology will also be accessible to small businesses.&lt;/p&gt;</description>
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      <title>The best AI Image Generator Tools</title>
      <link>https://freshestweb.com/en/blog/the-best-ai-image-generator-tools/</link>
      <pubDate>Wed, 19 Apr 2023 11:52:43 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/the-best-ai-image-generator-tools/</guid>
      <description>&lt;p&gt;You know that feeling when you need the perfect image for your marketing project, but just can’t find anything that fits? Don’t worry, the AI revolution is here to help you! In our latest blog post, we’ll introduce you to the best 2023 AI image generator tools for marketing that will easily overcome your creative challenges.&lt;/p&gt;&#xA;&lt;p&gt;[ez-toc]&lt;/p&gt;&#xA;&lt;p&gt;Get ready to meet Stable Diffusion, DALL-E, Midjourney, and the Canva Image Assistant “Magic Design”! These AI superheroes use cutting-edge technologies to generate stunning and customized images for your marketing campaigns. “Text to Image”, that is, having an image created from a text input, is the magic word here.&lt;/p&gt;</description>
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      <title>Best of ChatGPT Tips for Marketing</title>
      <link>https://freshestweb.com/en/blog/best-of-chatgpt-tips-for-marketing/</link>
      <pubDate>Fri, 13 Jan 2023 19:22:02 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/best-of-chatgpt-tips-for-marketing/</guid>
      <description>&lt;p&gt;Last updated on April 3, 2023, 10:47 AM&lt;/p&gt;&#xA;&lt;ol&gt;&#xA;&lt;li&gt;&lt;a href=&#34;https://freshestweb.com/en/blog/best-of-chatgpt-tips-for-marketing/#the-prompt-libraries&#34;&gt;The Prompt Libraries and useful ChatGPT Prompts for free&lt;/a&gt;&lt;/li&gt;&#xA;&lt;li&gt;&lt;a href=&#34;https://freshestweb.com/en/blog/best-of-chatgpt-tips-for-marketing/#chatgpt-for-competitor-analysis&#34;&gt;ChatGPT for competitor analysis plus Excel preparation&lt;/a&gt;&lt;/li&gt;&#xA;&lt;li&gt;&lt;a href=&#34;https://freshestweb.com/en/blog/best-of-chatgpt-tips-for-marketing/#implement-chatgpt-in-google-sheets&#34;&gt;Implement ChatGPT in Google Sheets&lt;/a&gt;&lt;/li&gt;&#xA;&lt;li&gt;&lt;a href=&#34;https://freshestweb.com/en/blog/best-of-chatgpt-tips-for-marketing/#browser-extensions-using-chatgpt&#34;&gt;Browser Extensions using ChatGPT&lt;/a&gt;&lt;/li&gt;&#xA;&lt;li&gt;&lt;a href=&#34;https://freshestweb.com/en/blog/best-of-chatgpt-tips-for-marketing/#chatgpt-for-seo&#34;&gt;ChatGPT for SEO&lt;/a&gt;&lt;/li&gt;&#xA;&lt;li&gt;&lt;a href=&#34;https://freshestweb.com/en/blog/best-of-chatgpt-tips-for-marketing/#linkedin-posts-by-chatgpt&#34;&gt;LinkedIn Posts by ChatGPT&lt;/a&gt;&lt;/li&gt;&#xA;&lt;li&gt;&lt;a href=&#34;https://freshestweb.com/en/blog/best-of-chatgpt-tips-for-marketing/#chatgpt-for-google-ads&#34;&gt;ChatGPT for Google Ads – PPC&lt;/a&gt;&lt;/li&gt;&#xA;&lt;li&gt;&lt;a href=&#34;https://freshestweb.com/en/blog/best-of-chatgpt-tips-for-marketing/#e-commerce-texts-product-descriptions&#34;&gt;E-Commerce Texts Product Descriptions written by ChatGPT&lt;/a&gt;&lt;/li&gt;&#xA;&lt;li&gt;&lt;a href=&#34;https://freshestweb.com/en/blog/best-of-chatgpt-tips-for-marketing/#chatgpt-to-sort-and-cluster-keywords&#34;&gt;ChatGPT to sort and cluster keywords from Search Console&lt;/a&gt;&lt;/li&gt;&#xA;&lt;li&gt;&lt;a href=&#34;https://freshestweb.com/en/blog/best-of-chatgpt-tips-for-marketing/#and-super-good-collection-of-chat-gpt-prompts&#34;&gt;And super good collection of Chat GPT Prompts and Tips&lt;/a&gt;&lt;/li&gt;&#xA;&lt;/ol&gt;&#xA;&lt;p&gt;I’ve been experimenting with &lt;a href=&#34;https://freshestweb.com/en/what-is-chatgpt-and-how-to-use-it-in-marketing/&#34;&gt;ChatGPT&lt;/a&gt; since the end of 2022, and of course there are always useful tips in my Bubble on how to use ChatGPT most efficiently in digital marketing. Here is a best-of of tips and tricks for using ChatGPT in digital marketing.&lt;/p&gt;</description>
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      <title>The best AI marketing tools right now</title>
      <link>https://freshestweb.com/en/blog/the-best-ai-marketing-tools-right-now/</link>
      <pubDate>Tue, 03 Jan 2023 17:44:48 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/the-best-ai-marketing-tools-right-now/</guid>
      <description>&lt;p&gt;Last updated on January 14, 2023, 11:16 PM&lt;/p&gt;&#xA;&lt;p&gt;The Chat GPT hype is here to stay, but there are plenty of other interesting AI tools that can help us in digital marketing. From sound and music generation to help with texting and image processing, everything is there. Here is a good AI tools overview page that is also constantly updated -&amp;gt; &lt;a href=&#34;https://www.futurepedia.io/&#34;&gt;futurpedia.io&lt;/a&gt;&lt;/p&gt;&#xA;&lt;h2 id=&#34;diffusionbee&#34;&gt;Diffusionbee&lt;/h2&gt;&#xA;&lt;p&gt;&lt;a href=&#34;https://diffusionbee.com/&#34;&gt;Diffusionbee&lt;/a&gt; was developed by the company OpenAI. Diffusionbee allows users to create chatbots that can communicate naturally with humans, automated translation services, and even fully automated customer service systems, among other things.&lt;/p&gt;</description>
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      <title>What is ChatGPT and how to use it in Marketing</title>
      <link>https://freshestweb.com/en/blog/what-is-chatgpt-and-how-to-use-it-in-marketing/</link>
      <pubDate>Tue, 03 Jan 2023 08:30:00 +0000</pubDate>
      <guid>https://freshestweb.com/en/blog/what-is-chatgpt-and-how-to-use-it-in-marketing/</guid>
      <description>&lt;p&gt;Last updated on April 3, 2023, 11:27 AM&lt;/p&gt;&#xA;&lt;p&gt;So how can you improve your Digital Marketing with ChatGPT for more Efficiency, Automation, and Creativity. We will focus on how ChatGPT is transforming the digital marketing landscape by accelerating tasks, automating processes, and streamlining content production across multiple formats. We will give a brief overview here and focus and more hands-on advice in the following &lt;a href=&#34;https://freshestweb.com/en/best-of-chatgpt-tips-for-marketing/&#34;&gt;ChatGPT&lt;/a&gt; (Best of ChatGPT tips for Marketing) blogposts.&lt;/p&gt;</description>
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