For many years, the concept of funnels has been discussed in marketing, and particularly in digital marketing. But what exactly are these funnels? And how do you set up a funnel, and what is the purpose of all this? In the following paragraphs, I will try to clarify the funnel topic and provide some examples.…
Category: Performance Marketing
Generate more revenue and profit with the resources used for online advertising. That is the goal of Performance Marketing. Perfectly coordinated analysis and tracking methods to find the right adjusting screws to achieve better performance and a higher ROI.
Conversion Tracking for Facebook Ads
Conversion Tracking Setup for Facebook Ads with the Google Tag Manager Since Facebook can be a very strong conversion channel in addition to Google Ads, it makes sense to have a reliable conversion tracking setup here as well. Since Facebook of course cooks its own soup, Google Analytics must also be connected correctly here to…
The Growth Hacking DIY Guide
Growth Hacking as a do it yourself guide with many tips and tricks Since I’ve been working on the topic of growth hacking for a while now and support companies in setting up a setup for it, I thought it was about time to write a guide for it. Especially for EPUs, startups and small…
Google Tag Manager – Event and Conversion Tracking
Google Tag Manager – Event and Conversion Tracking Conversion tracking is a cornerstone of an efficient online marketing setup. A conversion is a specific action that a user should perform on our website. This can be, for example, signing up for a newsletter, contacting us via a form, clicking on a phone number, or making…