Since WordPress has been the most used CMS (Content Management System) for quite some time now, the number of specialized web space providers is increasing daily. From this multitude it is difficult to separate the wheat from the chaff and to find inexpensive and reliable providers Tips for choosing a wordpress webspace provider Since I…
Category: Blog
Blogposts of the online marketing blog freshestweb – everything about digital marketing / growth hacking / marketing automation & SEO + content & social media strategy with tips & tricks and useful info.
Marketing vs Sales
The eternal battle between departments. How marketing and sales departments keep getting in each other’s way and possible solutions. Prozesses & Data flows Depending on the size of the company, the pressure to perform on the department increases and the pressure to outperform each other. In very small companies and startups, the same people usually…
Marketing Automation with Zapier
Zapier says: “the easiest way to automate your work”, so to speak the easiest way / or the easiest tool to automate your work. After a few years of using Zapier, I have to say that the claim fits quite well. Zapier now supports hundreds if not thousands of applications that you can connect using…
Conversion Tracking for Facebook Ads
Conversion Tracking Setup for Facebook Ads with the Google Tag Manager Since Facebook can be a very strong conversion channel in addition to Google Ads, it makes sense to have a reliable conversion tracking setup here as well. Since Facebook of course cooks its own soup, Google Analytics must also be connected correctly here to…
E-Mail Marketing Growth Hacks
Small and big growth hacks on the topic of email marketing Email marketing is something like the perennial favorite in online marketing. Over the years and decades there have been many ups and downs, but especially with the automation methods of modern email marketing systems there has been a flight of fancy again in recent…
Instagram Stories and the best Apps with templates
How does this influencer create this cool Insta Story? Inhaltsverzeichnis: Video und der Aufstieg von Instagram StoriesTop 5 Instagram Story AppsUnser Favorit für Instagram Stories: UnfoldCanvaInShot Video EditorCutStory von InstagramA design Kit Video and the rise of Instagram Stories Instagram grows and grows and grows and so does the Instagram Story feature. In addition to…
The Growth Hacking DIY Guide
Growth Hacking as a do it yourself guide with many tips and tricks Since I’ve been working on the topic of growth hacking for a while now and support companies in setting up a setup for it, I thought it was about time to write a guide for it. Especially for EPUs, startups and small…
Measure scroll depth with Google Tag Manager
Page Scroll Depth easily measured with Google Tag Manager How much of my site does a user actually look at? Online marketers and website administrators ask themselves this question quite often and the metric “scroll depth” provides answers. Especially with longer one-pager (start) pages or long text pages, measuring scroll depth can provide interesting insights.…
Google Tag Manager – Event and Conversion Tracking
Google Tag Manager – Event and Conversion Tracking Conversion tracking is a cornerstone of an efficient online marketing setup. A conversion is a specific action that a user should perform on our website. This can be, for example, signing up for a newsletter, contacting us via a form, clicking on a phone number, or making…
Install Google Tag Manager in WordPress
A tutorial how you can quickly install the Google Tag Manager in WordPress As so often in WordPress there are 2 variants. The manual variant where you have to attack and change certain WordPress files, and the “plugin method” to install the Google Tag Manager in WordPress. The advantages of the Google Tag Manager (GTM)…