Analytics Archives - freshestweb

Funnels in Digital Marketing

For many years, the concept of funnels has been discussed in marketing, and particularly in digital marketing. But what exactly are these funnels? And how do you set up a funnel, and what is the purpose of all this? In the following paragraphs, I will try to clarify the funnel topic and provide some examples.…

Conversion Tracking for Facebook Ads

Conversion Tracking Setup for Facebook Ads with the Google Tag Manager Since Facebook can be a very strong conversion channel in addition to Google Ads, it makes sense to have a reliable conversion tracking setup here as well. Since Facebook of course cooks its own soup, Google Analytics must also be connected correctly here to…

Measure scroll depth with Google Tag Manager

Page Scroll Depth easily measured with Google Tag Manager How much of my site does a user actually look at? Online marketers and website administrators ask themselves this question quite often and the metric “scroll depth” provides answers. Especially with longer one-pager (start) pages or long text pages, measuring scroll depth can provide interesting insights.…

Google Tag Manager – Event and Conversion Tracking

Google Tag Manager – Event and Conversion Tracking Conversion tracking is a cornerstone of an efficient online marketing setup. A conversion is a specific action that a user should perform on our website. This can be, for example, signing up for a newsletter, contacting us via a form, clicking on a phone number, or making…

Install Google Tag Manager in WordPress

A tutorial how you can quickly install the Google Tag Manager in WordPress As so often in WordPress there are 2 variants. The manual variant where you have to attack and change certain WordPress files, and the “plugin method” to install the Google Tag Manager in WordPress. The advantages of the Google Tag Manager (GTM)…